![A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2020/10/jing-daily-101320.jpg)
Why luxury brands are desperate for digital desire
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2020/10/jing-daily-101320.jpg)
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","iv":"c4d0b588f6d2510f623bea757edc5253","s":"d922238ad21cd1a8"}