![When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2022/11/jing-daily-110722.jpeg)
Why Kanye West’s self-destruction should scare luxury brands
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing | No Comments![When we see the events around Kayne West, it becomes clear that Gen Z is already the most influential customer group for any luxury brand. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2022/11/jing-daily-110722.jpeg)
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","iv":"2a33e51889d1a20a7c18abf61bc2abde","s":"bc6a9c49db2172e8"}