Why is SMS not playing a bigger role in brands’ marketing efforts?
Posted By Chantal Tode On In Featured,Industry sectors,Marketing,Mobile,News | No Comments{"ct":"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","iv":"6569ce1c98f504c94002175cfc5fcd1c","s":"40154aac411ccdab"}