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Why Is Hermès thriving in China despite COVID-19?

Following lockdown, Hermès enjoyed stellar sales in China after reopening. How has it been able to not only weather the COVID-19 crisis — but also thrive? Image credit: Shutterstock Following lockdown, Hermès enjoyed stellar sales in China after reopening. How has it been able to not only weather the COVID-19 crisis — but also thrive? Image credit: Shutterstock

 

By Adina-Laura Achim