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Why is Gucci’s near-flawless content commerce strategy not more successful?

Gucci is one of the best in the world at applying content-commerce marketing, begging the question: Why didn’t it do even better in 2020? Image courtesy of Gucci Gucci is one of the best in the world at applying content-commerce marketing, begging the question: Why didn’t it do even better in 2020? Image courtesy of Gucci

 

By Avery Booker