
Why FOMO is shaping the luxury market now more than ever
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
{"ct":"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","iv":"a12dc529959ed92d258637a58f4e27ce","s":"36b82505f49ea92b"}