FOMO is not just a funny acronym - it is the most common consumer trait in Gen-Zers, one that luxury businesses must harness to stay relevant over the next decade. Image credit: Shutterstock
Why FOMO is shaping the luxury market now more than ever
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"82bb44d45c6a1f7066a80f0c1d9f48a8","s":"cf3835423b82a02c"}