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Why do luxury brands misunderstand Gen Z in China?

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock

 

By Daniel Langer