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Why direct mail never deserved to go out of fashion
Posted By
a Luxury Daily columnist
On
February 26, 2021 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Jay Dunn is president of U.S. marketing and operations for City Chic Collective USA
By
Jay Dunn
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","iv":"29217fc7854ccfd93c4e7188660fcebd","s":"a573754551ef79d0"}