Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Image credit: Didu,Shutterstocks
Why digital mastery is the only option for today’s luxury brands
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Retail | No 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","iv":"7cdf1b052f8c4891c7c981517cbff661","s":"08c651e99172aa93"}