Consumers buy luxury brands because they fall in love with them, but if brands break their trust, they will commit to never buy that brand again. Image credit: MISBHV. Composite: Haitong Zheng/Jing Daily
Why consumers break up with luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | 1 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","iv":"b093ef5c9cfd714494a86898e2123ee8","s":"be337dabc13c6459"}