Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"40cd57ffd7e9a3bd8abef8a6b365a98f","s":"5e06325b2d1dcafc"}