![Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry](https://cache.luxurydaily.com/wp-content/uploads/2021/02/jing-daily-022221-image.jpg)
Why conscientious consumption will (eventually) drive sales in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments![Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry](https://cache.luxurydaily.com/wp-content/uploads/2021/02/jing-daily-022221-image.jpg)
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","iv":"6390e9e4e1874f5fc50fc55338f78314","s":"201940a548709274"}