![Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior](https://cache.luxurydaily.com/wp-content/uploads/2022/05/jing-daily-052422.jpeg)
Why China’s new lockdowns will not sink luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments![Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior](https://cache.luxurydaily.com/wp-content/uploads/2022/05/jing-daily-052422.jpeg)
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","iv":"ea82270e0c994a9843e4ee5792be962c","s":"d1a0dd0faf5bfdb6"}