Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Image credit: Dior
Why China’s new lockdowns will not sink luxury
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"58a396bd558db4b50269bc62e5a1c8f8","s":"de84e24cbc0019c2"}