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Why brands must develop creative as a scalable layer
Posted By
a Luxury Daily columnist
On
March 15, 2017 @ 2:15 am
In Columns,Editor's Choice,Featured,Opinion |
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Alex Saric is chief marketing officer of Celtra
By
Alex Saric
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","iv":"e3c75e7be101f1b9279b30b1a7bcfae4","s":"53d48f013a6e76d4"}