Why brand marketing is key during the lockdown
Posted By Dianna Dilworth On In Apparel and accessories,Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"3ace3dffa18346b5c5336b329367fb80","s":"6997b1f9af3fabdd"}