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Why Big Monster holds the key to Chinese Gen Z sneaker fans
Posted By
Mickey Alam Khan
On
February 3, 2020 @ 3:45 am
In Featured,Industry sectors,Marketing,Retail,Sports |
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Guo Yanbo "Big Monster" at a meet-and-greet event in January. Image courtesy of Guo Yanbo
By
Yaling Jiang
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","iv":"66e76058163143efaf5b3b07fe53a250","s":"53a3eedd1de0410a"}