Irene Herranz is head of global developer relations at InMobi
Why audience segments are the new currency in mobile advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"a16b837bac2e2226f24d4893bb2f07cd","s":"88b3bddae3c6ab0f"}