Irene Herranz is head of global developer relations at InMobi
Why audience segments are the new currency in mobile advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"096c8cc8313e198741b87367ebc08315","s":"6302d99e001003d8"}