Gucci on WeChat Channels. Image credit: Gucci, Luxury Society, WeChat Channels
Why are top luxury brands flocking to WeChat Channels?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Software and technology | No 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","iv":"dccd5c56447a1fd476d4864622dcb028","s":"7be24e9bfb88cd41"}