Why are so few retailers achieving true omnichannel functionality – and is it even possible?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"08a9bb09f334cb46b488a10c3bf23683","s":"e233b69c39864740"}