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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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rkC2Y+kSvGTkq\/yUaqtV2ngPi2YXic3qSlKWeSqI6q1rgpmH8ZgbpDL2wFje77oKAZ2tL1AxvaBCHSxoT8cCFODAyGIm4Ulmt+k74ABACSz\/Jjux1sxDyjHFGDxY0lVCSjH25pwjMlLn87lVEfQ\/A8O8D7CTb6dDhnELlYF8Zhkeeod23GcO+8LMrOjyUY3Pd76XX+z\/Y2mO67n0oJKMCL3PMl600Ki1lHm+5NOTloofSf43PiLR7BLEC5mn6UedV4C8Vru3Z6D9UBv6TKyYiHUMF\/XqoiTGBs5Zo761PIbhiGJZrER9pvC2onZP1EI=","iv":"e901c1c2d985f20cfcd4ecd1b1774453","s":"6f121c019821eb24"}