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Why are luxury brands rushing en masse to appoint Chinese ambassadors?
Posted By
a Luxury Daily columnist
On
April 18, 2023 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Luxury brands are appointing Chinese celebrities as ambassadors en masse. Image credit: Bulgari
By
Lisa Nan
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","iv":"3097f7d9556afeda32ac474ffde4934f","s":"398f829a0d33049b"}