Why A/B testing for mobile messaging is a must
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"sBqDur5L7qfyMJSxyZLypb1gNYa9mNBMs1QeD3m3nudZUaqk\/h5\/VAicPcfmrpxqzCG8ViuRrGDkFKFSmmNzaSK4x0Jr+Mfvx+A6yvQiaVo7GuUOGP10qCeWGOHecYhyA6buC+bQTIkA72zQ8tUZlSAYa0rWdTQlt9EpcGHz5rjwvO376+jZ\/Va9Xj49OtA33u2M6F2rzCfeWYcNKZ3ZR8LVeSl86k9o4xdP0hiuQeMpptoQtiPl5ygbRp0aXviBvIC8IG3Ztw1xnX\/dQYJSfegoy5T0lvjSZeQq2E0e24Nqe50vem1PVgWyvybXG6EIU0ELJDNgRX0vKxgV4EvXrj9F+MtXSuIUf\/gbNvROmmETk28hHz\/YemPDVfi6SXGT8z398ux1JhJ24\/KQAfPzC8J8xJtjvgr7cd\/eD1o7EvkEZxnXLe2u4EL670FjbfeXMwLhkCvsC7f9tbM7dYHhqD4\/\/shaVTh+RcmbxKEoQMY3FcUv31des9i+dGyyXTMeXpN1JtMOrEB5\/iivgC7R6uBaiJUlFoI7D318+r5ziJcHBjPKFcn7ZtVGhpUtVmKddo9ltI4qBwf9XbGbOmd5smetq1EBma2Z\/\/MVzVkgIwbJf2r3R9k1g+o\/JI4b3n0LklcouWbhDj\/WqBRsA6AQTXhHyiZx5L8c5pqruoL9pNQz3O1CaxtkC9n+ZWNe2xGSVpx2tIX1Loc2h0ok0QfbQ1mfwuvvesxckDmZf5+NvAu9LCNJi2FrPV2nyzS23YhTYfwwCNenltg8L30M3ekz6noQRz8d50C9+OF2VaJpmnCPuoRZksBNBl8FFSOrZyJtKsklYt1S3gHeu7pDT2Ifpl75TiemUil0GLir4GMMMT5E4w1pwDbISGcOz+X4hGqmQM3BerNFhajELE7o8Tajuf0qps\/Se4Z9F0DL2CgczMe2eklZZgSu2o\/ddFvLt5eNjtvlbuRROQPa5+32LDpkxKtEl2ah6l0KFPhJppPyZPF\/XfFDBo2yNSX4xzN9teZuTK0kf8VkHszyw2Gf3WqAAGIAN+QVVYq7tm37LVcRVVVxxCnw+n1i1ALcEIsNqAhE1Kb3e+EJ4J7Bw3zq06FQYHV2IYKk8oU+kvtIQrqhqTqNCrlBnE0xnrGj\/czNWYTkn4mA7hTCKgkTPPFg6WflQUmP0XeOvLHUVAYaA5bRWPUXkvYo5Se42J+dc1D6GnzVt0s9IAhv+Ykf6taPwvNue8PIqNy2QEZSLQxcS8eszjwKsBYqIj20WpuQwi9JvUtI3MXGICNgzF+E\/P3sn0tZDUbNBFYJJcBUQrV9GrUvFpvSFhcmi0YXxFVYW7LcZTFCkCgdN0UexfmMdm0P95KaXv98FpebG4VIMYwF+fOcclC9w5DhQgNashnJQEIAEFte98f+atODQFSlmNhufsHQmKdwAj+tm\/YoW+Qk8dr3ytrEUSHTdxoK0Z+ByP14MzYResROwEuvLHtx2BbXZMiFazGsh4\/cWwIRnW1blU4UMO6CMt\/K3xVCYrXF8A9ZZmIWx5kygDoMpG4ABAz9NoXuV8POwPPXO6kS5N5uVn2cOCf22QDwPRmKvnJfQRJno3KNK+e9YPkC6Eceiox3oJ0rXLnJ7IGdoGWy\/CD9m+tt0fOF6Ty7cTy6G2arrwshvcDv8osaQYvwQMknweX\/sUpiFCo6cJMezkolpKSdWG\/NjQAT73PStpUcVF7A\/rCrGH48PbI81pNBvZbImyvXwiNMD6vwhcNOFjgxDO8xMfYuaaTsDM72fbgJvIVLpozYjFlE+c1UyM04\/DO8qa8OmTzl\/vbss8vqekanDz89qJ+tzId5NhQOI9b+UhL9kQRdA0BRKafBORPG10oE7baEqQPeHa5sCTPV2eeAyF1YKCVNsRyXMbODhxreT941gLJKkryODNf+IXToNU\/gN2GZW5ru4f\/lZNXnEvwSb1NxcslBRD4xbop28cJ8GXgxiSczkg6W+bnoZARrqHID6QZaSa9h+oa1RGSwTTQK6cmWfFJMMGdR+ncJUksMEX27ovDQomQ0+3VEq2wbornH7aJcFzN7XYx1Z+MUUovNtVvvKZDG59TLH6VBN5UetKViYn0KKomfEntoW9+hYpsfiNgkU2p\/c2Zao5UY8Q0VsjefGwAZCPM6LWq0knHIHOITg6fhl87N+NRma9yEO7k4go589sds9hPoYSCXpYST\/+ZyBtfVGDvF3h9xkQRZRJo92LJeWIJZ0pOtmQEvQpkWt\/p9kRMqnNl7hJ72mILuYgDbmxgaIk6vtgjijf1WoRAPzHEJAsxgcr4agWWlqTzKehHprC00GuJRc4wi1Xx6iheOUSpX80Ch4NdG98ToHSVLWmsp+wrl1TWYvez0ujJxANRq6nTJwd1rH5PHqrvk66HPLZf4cJXvSBuepvAcbYS\/GUFXLVwE0WtVD\/kElUU1Dl4TvLOtgzd3wDEgS5ccJx4DTduWGd+Xk+Vo9lOz9ANYncIAkxZAfOIiVChUwetoSMwrGS7PPiz0vaJxeXieKaNdIdtoXjILq8M3O9YUM9AMWJQibxuv2InIW1Sjzf87ta8BJ0fk8LyPbwYqI3\/GYWHAoKAwRmLKAps\/t9msbJtmlKQdt77MVm8jNUSv2Xz7MHXNJ\/x4kRXZuKYhTpO8dXL9CiBG\/An9fdwTiVkCBMMi+ZjCdhFMWrM\/2ya3UESJGGrW27nFAR1ml3x3LBLBvYlK4v9wMz\/1T1IIkSTE0T+I30quI11l1jg3zjg2DHwbQ4pT\/VPkqK55VLh29\/5SgtBV5wrJEBXcceHX5+HaaSXjuQwXh6nsGXmBockPC0CSLepfia5ZvLaSRJh1rGQu6Ej21\/hYnsSo8mPDkshqYCAQRZGWpHLEpLK5GKX32VH8s\/SHO9tIcQlB7\/r6P05QKkTXqU9CBiVn0ZbdEWkkORsd60Ht80WJ\/4uxvMeN1lA3dORPtCM+0Oa58lSGJ1Q0ls\/p0gdkHAPlV0aTASxpOR9jSQI7U6Jxo8GZJ4iV59jEhzgVSRGMJEMQejDjQO4edzMVLAFO7rrou3mC+KFJEX6wYFlETPYKpN0YmchV5+NDUEiWv3RRFmp7AES\/6vwR4O\/uqLxvUbgXRfdMDvjSX6tTGmEMVNaWxDsnIfjSPs9u32N\/ew2pTurCCTuvphe6DJGGCb53LI2KXKhNPHtmx3YjigEyKbBN9S\/+8Nm7YZLyG5kgrOf5nZRuoNynxqPRGQgmdOKVGfnnwDFzsSPfAo3udUl4OJ4Xl\/0f6wKThtKTBGH7HmvBmkMy+zFGy45tNs7tlrzpzM3t74D8esdA1NnfI6Ad3Wa7T6LQFt2vIQnRi+ZTObOx6P21sRrCnwrcIEa0TvDQ7xFpRd\/ouB6sAT7njVvvXgyzmUl1vTUa3sZf0N0JFssNTWCDuM\/nHoQ0JnYVEDa1O0o95RRJ8FKIJIWwBFPxYWCE1+afAeVEwDSdC5OZwYdx1uppPu6DL\/ivriVo50\/zsdwLWqbVWeeYfsWGoXVK\/nGzHkshsLsdx0ZQhgNFgZlztpKcF2ymt29J3CQw6KTNeF+usQVM8rojEG8u08WYsn3F5yxOcNJnUwKdI003\/qrc0folei+3tfTKRkWsYFru1nDIdl8Dz3c4grFXdo8rofU6L6SuAaqCYgT3zHjymGg2h\/PkYbLUmnO036wt\/wFSf75oy+tmnN5GaxoHLJG++Z+KoWElfsd3CVf8wfubrzbR0GB7f1+cYJugX7pWmB2Bz3PzgLCNccRPZrl07NGKtg1Tgfr8KVv00zB8XyUl2HYIjiKM9JhPerSC337IDx+DEsPGBPWohk\/NfaRb4TFFXa9afvEYwyAFagNuCHZmdCBl2S8eyPw776DJ84jKO3OpdJ73O+Lky6mIFCpUhqQ7NdjqmHZqLDQiGglS\/4nsqGp\/VTBTCm3taEpiQUABUxkOnZhKZUx7QiIen5\/AXRjOdY28cal8IQ9pgVQL4+WhuOfhV9iwh59xdGhRXPazyhHUsJMIS0qcvtSxTZCbiwVee961DZsIRMqh2oJ0xgI8yvVzjVHbIVRp76VO+EDQtKwUCIQ5jTBFTfQdXEc+r6mRswpHT3QOWgKqGWc+SCgKXV0eobbY\/2ZeIpzfzOkTAGEtvCTrDdKIKWthOkLmvdXOMIG0d3BXobx8DYUJVsL8CZmBH18QTZsPHdnFISvuM7yBgH2engOxnghE9262AgPwnKgbAzY0ROckfKIVvuNYaFu68784GLcHoN9BQ7VHl6+\/p74HLW1zcsTwNEwqohzXVYP2\/LHp0VWMUoMG948\/XDiidab9FrK6HL\/8ZTQL2RWe7TV94P+D6W7pvqGQZi1Hl5yLElTm03qHjb7iZG60MpIKOYC9snAFNjzJWT08yMau5TmSso\/gafhJl0eDV6WwsZqovWix5ogTMJPbY+PrqQ1PPiZYn5ISkz\/5CXvyYI5uXPNofaScPBsFJESGUjIps03UZf9t5OXEswilL6BKyT9hiSub3dk5GOUuTUECYmZJtlOL1c35tnK6cW6TWbPneLsndNWMVPt\/UnnB87llRYyT8kxMDk05T4w2utVZIXw\/IhdjtmYcSuulsJJsOdk+kXKJ+XS8JjtUlEt+apGySbr3SZw8kwtizCD\/F7\/RKKb42dfzCeKvjMTyEzik+4T4rbbEJYkq\/Jz6wuXFq4sQteiICrKEmfH\/c8AEA690npRSRyfn02iQ0G2DalIVW9WGztFVever0mVrFmjjetOzlejEVTDWAWHzxyfhzGI66G\/qy+ZDIa7\/Ha9e\/eZIhn7MAgFCPgiSOGYmlrUmulWGH9JcbU0usB6pgea9lXpUBjvsHXwsFBGphuWPlqnSbrVWg3Q7t\/8XSwI82hnC5BV2xmpZLvuGNcH8qYOG2JLP5xmgfez6hELa+tiI+46DtwM8mjGK1V3gYd4uPyKcdyhLepbLb5+ChawvGLb+1wEMieeO7RPxlrM\/+sdD2pzuAazYARwjrX63zz7CNCV4Ec2764EYVZut18D0DyVG0y8ZfeD7thnNs49WA053\/5Ol8xx\/zZ4TyjkG2+9AmjXWhqoaGckJGo0NmWEZc4gNC8LTBnUYF\/ZuKdL7W+DaUd\/klInKdWpl8JrSQT3\/670NM7udd1jjnB2isZCb9VHhgzYu1r4Nuvd3cd0iFKEwwQT3tf+lPbA1pD0m0RIXFj2lRux8LRFb32YtuwhANq8U9ttRrd9suySKuyzpl\/9Kg66l6i0RnlN2tqyeI7BBGI5png8fHEiAfHAkO5rkvIQTiQX+81YmzIbe+cJVLBFkueWf7hDlt90SWlYVTHtODjMfTsO5596n0z46\/EApIW4IeULEVGNkAJW2McXnTwMRJj\/IUeqpaK\/lUL\/SHd91eqTB3emlENW9PpQaWVFOc\/V0IqK6iimn+dtPz2xIRlcp4DJfRhosuXVSPGHyYCjKZZff7uw676Ht\/guOfYwlHpEH2m6E2nYRqubUaP8FOM6d8Q0s4bP4fOWUmtOpit4uuyxwHXWKepb30S7HsdFhQtPjyZn2GG3Q3y1om\/pmjeHKi1lE8ciLrtc847CNaei\/XwhACozM2qRTJWyj96EGsTR8tVrrr24sFzTDV0mOWACczFBlQlQLJ1zrCobgQe9LVZ4fJaFxLN1LKQyXhr43AwBSbDmJnD2jZidzxb5rc9SalMJRlTpKRsCMCSmplX5xYTzvxZD2NvTqss4tVFEt+H8sK4L6lAL0LR4IKA641JlpAApYiRvutuW\/LZgU\/YxuSWn3X\/NuVPnJgpBCNFOJ44QW0Wh1ZwPUmPB1jn5CrMB1JgrVIODbsb7lHFndmc\/5Z206iXKRhX47RVojXfMJ1QoydQXmvlZcENCuFLjmVrwbYt4epsyrs359H80Fgnz1szz+G7fT2L+HZxNdsfvc8ltAWuH2RwTdGo4kXrj3x7AEdnippf7WwSZ0y+rUGdwN5w5k5ozz+88sHp+Nxeyivmr8FY6Me8a8hopjHy6ZVYrT9Gr4KTM4gPzniaNMUK6l1guS+z0vsk6r9RkUAuS1lPvKmKFvM8YwEjK+xVEItwxKjpEFfrMnQO6Zgk5+NqA4kTSRt\/hY7c9YpA\/5JliTmLKq7SVSZcvtmPBb1AQ2iZiuwy6HCBm8mdE91hrlL6cdVPpe148pLyOEaehYki338LcSrdQjbiqJD3VloyuMnzZywTMtQYO8Ui8LorxhZZ2QTTMFRROEqpBN\/MWoC9cAAbi6c3W2ykU9A85J3HoZqkOa9+T4nFzHQDFK8iLjxP08aSjjdgnJkdtiHJ8l677ItwcFf1RM5D2dmLdVkVxU\/CWUb7nPNIQXAHzEXpmkI9tZJWTAwE\/WLVf8seA9LkaFTC5mUQsxhJ8LgXgCIPekjwKTVS4K2irWDfOBqzFkuddebwunNPpu3gWC7DIVt\/L8UpYoW+S8ta6lf0dE1zMOcY20H46O2W8AKSZ8Hqj3\/Ov0W9MkfcJ2JCtMR8iEIvU1GvlFS\/AsPOF5SevIrIUXQsALZ4wLXLbWVQlTIR+ESVoFrMinockeYwCwj5jkWY5pZZfSoITg0mCQyOaEqsFP3N3lasErlcmT59BiSowrVbokX7m31styKdbuvIxSe1YaIl7qhAjAzJGSGRXstEU8VLjKJBRo6oJWLQgsBxfiULL7Ys3uQaYEcLdCYfnIVpWQkfej\/GnGt9Vx9sFYx0m2x2jXL946VBF1bj1V2k4y3Nx2QQiXWwqfJ2J1fiqLm+wDVx0FMGNi+h3OzY9It5ycHT6l\/lZ6YAzoiWOUfPbf+psRUnpuBN5bzVMeHi9IpvxB+jm8gZ+sIjpAP7AqaOOqVq2lAifXkNWMJ9JbkMk0UbgOpNDM8VY67ZnqEMNg\/3\/ITy+oJwalEao9IjYoPex5Q1u2yFqFELTbCg+DjNRmuN9voqPlqPNcYycB80xk0p+hDMCiBv4XdV6pqzdfHbrVei+HsH4jQ56HsuAoeM\/vQh1p6cBgExgk4+kfc9iTnJKy0fEPGr3bIXo+C0\/uwZuxJJV0ADZS9yHRl6gnXWsWGjQhwjbUsDfQyKOXFpRzv9UzjRlbAgBdr+cWb+QhlW2aqWAdA\/J046m5beuDIvEcnoKzRgln\/wgjoSOrgaazNAYhXalago7KroR4JKckOCW65zvSdCVqfp\/VgeTvi\/Hma+W2qMiq1qS4wD73Q6xTim4rSS924x7p9jpwo0QZo3zi\/ofRtMfsx0dsLRQduim0OcsMvxa+pFFKJEC8FQbgPDuZSYQ2+BmwKSg73kiJ6YPqlFSLT6knUN66LpSpIluT72f6TY9D7MJWtEz75k0Q6VjPG\/gzHa7plF\/aL8Df1IUpSnfLepLe1LZuFmmG98iLlAPiBb+O6EuPCPBz8ZEz6ZND4PQp7fJq72bW+ozp6O\/HAS2JPsKJNrpm7O19NGMsjqpztyUrJx3XTVE3q2TLNtqNZaean0TZ2B3\/ZdhO8F5+gj3pSCbEEXSgtD7isUef7wNijMW56Uag1hG7FRwzCO8aa1kLE5vPhGeeIvLebDrL+HerxE0h6wt4FIHifUleggZo4LuZPe6gt2naTLRww7A57sDKY88MZrqza4CG4AuoCMCMBKzdgXMZWzL0AzpyGEwmkRAsH1oeNKgIMNMdwsn13yj0vIlJezTH+na\/25XqQgykDGJCw\/FABKYkeGSx0osYrjQz08tjP+DmWWqu4\/pmUFUwXuoW8shHnDw=","iv":"6a201082365ed8ac1c5c5b5ad23bd8aa","s":"84f64c8b6a269342"}