Why a mobile strategy is an omnichannel strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a12d330a5ed0d73c39208195dedcd03c","s":"ee3df9a018225a77"}