Why a mobile strategy is an omnichannel strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"Py+o9bM+xuToRfwPtMNiCcht2Ghrhgs3h5Mk8IWxRdXiw\/6NSjHNCsAFo+5\/rp7M0F0UBiDWQGtyO\/GZiOl9fW0XEIBDt4sPzv56MBB6gUBQrqd32SwxT6fTx68+JU2q4I2KdDkItEAtEr2C7oWCN+jVpKgn99GDX\/HKD7ZDylE\/0g1U6QXfDqYYNS5KqnCWSupNnHdsbJwpwkjXiNMI8NWUVHvdgGEGJijZUrdLzOjtO\/bDj3NI8Q9DuDxmuHpSHyiU2hBAIEn4gjL3i9obNnHPqvIMjNPQzsYLQa+7lZIp44WUwA7EyJ0HGplVcJlEi4am9osf4T5x4pMgyXvppLW9IMz7dSHwBNwutSOtybjNx+xjj0RXK1H5BEzVaaBDrB5XrBizyoQQrn0PF\/5ZO\/T\/\/qCU5Mn0DEcGxflaCHyroYvPY4ggINHn8\/ihL0AuMp27Fh9fPznh8le+IPfDhRqQSm+lk4dmHwRQuHR76UppnYuS68V+ht+nAPIKYN4nz0tMuYs3\/IDfNFzpzLSgeGjgSS0s7ZReUbZC4Zz9u3dXHf6m9PzNlPUJhRURYrEvnnYBFe0KZZvTg7EeNxSxY3Ghv6BbQrz6HksC9eNIgkWfdyPn\/gHMh9kirPUIiPNuJHz65ni\/eivYzzeth8NZ5NFOJd68upm18nzeaVVO8hSQMqUTuNr026j7hVAqNXz2FRFrkMS2KGcunuMzTeQZax5hAYjvvZjrLCeqyLa0ZnHvA\/Ey4csEfFCqTWVI1XNvGUm0R3gg2xSt\/W2CIbbHRPH6R\/YdPoz8qyqkxkFBBQqOjTHRAvPJvLk6CA2eZniTMLICK\/8NBxMDxYNtXmw+vamkAdndZcgAZqUUHvr67mS2j7hdoWJCQI4fTRDA\/Nd\/+0WAqAdISE7Cgm913kqMTLjxh\/WXGLtjMTitvxHTzpvPZp9CiL7fA8fz5zOB9CzmHspuU8rMw75AbaYIBuQxo2ujXXaHLgqzi6yFSOv4qeh9Ob8zMemTz06TiFvw4ENYlvXnDXVnsZFAlxm8KqkCYPEUTQQ9h2tILk4Mh+LQGgRikA3ffiJqerI0ffV8g2s1itRj360ygCTbQXfVeTz3uSU+X8Pr18VKgoRDheOmkVy8BS+YtUwLvoW8w9k6abqvmP\/sglbQOkdRYs7Eife61nWVl1yh35xGxQFAJRbq1wx7aELIpzZBTt9ix2y8OQm2Zcm\/bvglVqeHH\/6V+1M1vZj1fLxdEiDlzETlKxLQ9F0GGh\/Vlm2dX0D\/6JIIkZwoOqopgDiWac1Crs+ILKB3cCsgsV5eLuhHHRmHRxhKdIjIUqXKqgwDQLb+ZRB0JNgRlpdawoBrW2ej6eO\/Po4ZcSKSS\/fA6ShPV6DnZvSEZQF3MJsS+atc3bGXa5LOaUm+3MCa1uPL2nLRn5Mz61sBh\/NZ38aXNyrUKkZf00tgtNDtcBN8QDrGwyFWvdK4kh\/nrRUZAyZLy4lE\/0+KZ6y6OM2bc2ltc2slhecrmzVVhIopDSVDhEtwBSWoD65swQ\/jfdU5quRWyjo3BE+7bugAjvcmdAkQfNJhTuNTwSjiHzh+2SC1T58LDwUb\/HeyF\/YTsKOH9oRU1iMKdk0qDWYm62RQK\/TfYcHfZWtgvRW0b3RW7sNcaUvUZ+UcXHV1iPayzeK8ZEZog8DFauNL460XP\/1z964ixQOMV0GU9n0Bj78srTDt9yF7w41QlWrrfHkldBqpv3Ifq5rPWVLXNXfWYO4Qn6TN03nwUxjbKJNclaes1abVimOvzf3I9GHyUrFXMqpz7F\/zKW5UicBLZNA0GdcBg6sCzTbL4j6Ag41j4WfS6fOsgZjDRlpV4NUK4yQUwFhfvLQcNdJ529v0csAN8Ff+LxJXzh\/fMiG\/iNMFPYn6\/vxP9aX+vaAoKLKffZT5U3WN\/KNWRHHsNRZmbA9c4c3ie2p6tYbgEmBduoPSJHrroJlRfBSdHCsmAnvl0PknWCYmay6En2I2PgSvbg9BC5NgNOyjErW1gL2ewR1dr3TFsNHRRe9WOGGOTvE6Sy3ZGur2oyNulWIIg8FMI5ZvXoykkwoAeqDE5TBzns1o1qwB3Nz0FitTQHLcVod3f1bN4yUezJ3qXSnb1UTcSpJ5jvlwnDepqeZ4i7mwK5X\/rzqazR85OETlHY\/cc3v+Uc5j2SkzBdm5Gf3zIVsM6ODC67LeVEJ4d2nolyGBjr4mmW1iB9L3mnyupxLV2KFcWhvo5RzvDKswZOY2fB4s1kr7C0yVI6QJaEya\/b6oyFoTFrNTBaqlb3sa5+DB93\/jcRpJoXIkAlZrdLMivyPNa+E0cK22HEbhQpY7ICtaVWXO4obeEUbOovJwQpUEDaNrlpYzfoen8fvEa1rdoz3MFOmxSSandBQc4tvqUz4ukoJUXNGESL6U3GWEfl6wfTuiZ5pihWwG6gCNCwZPei\/RgoLlxpuhOMHxd6lvhu8GgHJRWXGlPF+IitAZi69sO56Iws6jAEVYD5b8um25uczVXBTTE9aDrVveyyEV+LlsmJZq6SMgd8ejam9dS78JQfpp5nv\/vUsa7kRVft43AE8KOUZdcsWKr2NyNMc2+kt2LdojzuLDaSHp0xHE7RMMx2YHEuBh8pqSlBWP4mZMDZhmD1iH68CUVwOKgqhfFzs8\/pZEWK+JxSnJdFZEaxN0BMdpedC4k4jUJjnIUb5txiH72CJ2w3CxwzxQk\/+36TYMxTOiMs+KfZ3P8PO+NyzGd02frJBAn2agnBhBfNXdNd9Xm7o1kkHBXPFY7PidQyN8f4N9UCBTD8BDIxgn6z8KcGlw9pIfUZP5hxmm0rfhdCvpfPWVfpitNOWTkdzpalLEKmT0nzrAcCRz5+XERwXjKhY8SlPTIbSZcBfcHZVgzLzvCkm0GCo47ai\/+l9S+\/mZJ3j+WnzsvAG+ORWVSJjUAAYZQDTRhIzc2wWGWUcKVYAMmaJemmaXjGoRXpbyHFrWb9jG6iiGKKRybbfjudkshwz9jUEAdRqWJtwxQnswg\/K9dRZEnkyMxdu+5gWEt9wLWWdVtTHCUZUBp41OieJk2o3yYTjx2RoC9uMU\/XjeQcSkNmhmLPyq2QBvW9TGlskXci7+9yT4nI8aYhk9rY4p4U0Nw5WNzVgQ5gw8yc7EtlFkPFVYQo+FbmssMWKSKWTOArbRxjwMi7S026gw6t8TC8LMsNK7qXOTRDNXBOSQb3RUs++zP0NSODIS\/5aQwEYbj0jEDRG1FFxn7cPtmpESIS9\/LpNHnys3eOi\/mQC63omPQP1xgSm62iif5SpYZ5QGYNQINUIcxNFuzQEUB1WitNr3cekLzWAlOHha0u3FoA5BfET8BGwIsq4JmRDEskAk+PIQK\/br5ivAgRCHYPrBcM0HhCBJ2GnfVo+N1esG\/Oy0mPfettMFMcBNkT+ade2LXC+XVqxNRrskdpguzsNkwZfi1o3zU8H+4N84wEUO42WQBwKe19t\/S8z3tr1UWGvgaBan9370qzfFYg2SD9PlX9vAb76JOPj4OCmx+utM3e+ZcCTutJLa1XaMjfOWcZyM+4VcHz81cEjLbHafwAGZ2YfrDQDD0yyY+d6bjDMmDJahjYribK+cw689XEC8VPNEPbvclX8jQHCELAy699y+MDQkwjHXF\/Mof+dKGQJvwDrjwAemIJrg\/+Mem+uc+c\/2\/9o1XH79oLLmvKoRRnghBbF0THBHVcZr00aougbDZ1YldxxO3IhV1ipzRvO0oBZWIZJxhpuoz7p6DL7RY25s4UH7RcI0msd76QtZBxgX3Or\/FKTC6Mnpq\/CrJVp\/g8thXvMl\/l9sIP0\/kbs+H6JWiYMfb9r7nOzlYQRuSRMnUQpYBVLC92uWDrsSVxlJsqqasQT4md4m2824TnUlQGgf0KLOVhgAhxB6I9a2xMbwFWLRe4MkAY\/imakIzZG2Z8\/xq4f78zcLo1DyGx+gSC8MKIRep1f9TSJUYP8L7dvhQRys54dIeVSojX4Z04fsCnFZWbc8v9v8dzJ3C1jzqweOx4sCGEuhjbjuamWp28R3DE0HUFewz+r+ykUyjTGDD7lgjQ\/8jSB7l2TGvlr9tu4659riXq4lwGx6fvWr9kycJQM60x6KElo77nnqnSa3nzH5GxZFaZ89707qf+X7t\/B8Pcf51T2THEarTY+lYKH\/bS8HeKb5pbx+IQDLfHrBDtVLAo0jZlCJ1U2GwPoXwsrUE2nFuoRCF98I+ErEPWmi1THZqvOfCoV6ZvF7z2A+r4LhTvr5GDPIJy1n1iJU25o3ZJKDz4X6BcokFmTiroRRA4zlJdwznYZdNvPOoKenygDsDTOUwTN7a6\/OllhUqUVliVKpXnWi+j7d3i+VWraPUpdK0iaFaabP2x9xHtNLkzmh2my9rKjpsYhLSZB0\/cqlBJGq3s+5QMVkcf\/aS2rQY6dGkw8djCP8Sk\/A9y0vL7f3Q\/Uxl2D8do6fqCz0oJKQC\/ft+SKy7yDYFnWsUEJge\/YZVp+noXQOVOPIad41Hw962zz\/TwcFR50sI6qmc\/KxlXRAjJJKnf7cSavx62vlPdjHS+Hm4a5vQOIGlGQYNnHY6nqV2y12tvZ90C5molYVlu28Qs6Q3aIbNN6Yny4NmdBcjBKxwwuuoMEQKGjvRegKJ3ZhnKLgigeKIdWC+GoQSKy4LQUWOJdrOCs+3rG1DSkO0sUnQeWFkQyEHvfGwpDPC3BMHK0NjQR7juPcXx1BqUjHrTMN4LmgQ4I08FX1FuATlGhIgd4wDy7+8shUTd+CqWUqt0VMEPKYUaKU\/bEhnDev513gTxn0qjoGynu9R6AVaaJAa+8STRwGEqSysGJ5ASeYnO4LxHPn61wXmTn0463SEMCuKVREBQBJzuEFn4htZyVLxFGD3f7+10YW8v8wofM6EjnI9GIdywmCAVXvbGV21FAveJdDrFW+XWuzRzAdVYSMrWP4X8vg2cJGCDiN8wFgXT6Dwbr7flw\/yoW1jHnCfeLxnjspDI0v2sq1ZE+3uUrBFzCGLioM4xPaEC\/pdqo\/Ws4xsg9wnxTtof0OtQ\/OtkpnRfb3sGcwI9lH9AvS+LBOhk03O6qV6AxTqRthjs25ZAFcGuSnky7g7nxaBJPtfrlR1EotRuqcYcPaVku7IRNEuiuuLrgmQVSvXczyl8L+b9hQUDGOXJWd53dQ1\/PyCW9mTPhvhiem7+mEF7LhR8H\/solhD\/Ddf4rVxK6GX1bWnuWpYWTYFtzqAEXfHveD0mik+cCqAWPphGFN0NWDFx11K4ABdRx0wW9iwqHOWN2IP\/cZGdDmmJl\/qrZjUwEFsARG5niszIN8d\/OR3JucQEe4dXKBwWffndc1t0QhWB15PJkDv0j\/Vh6MsC1MXoWp\/na\/kU\/qYBRCAapFIH0VSO6xGpOVKEF8zgcCgqUwi0jqsRGDE+XlnOmP6FPZ4VG0VSFmuJiSEe8T\/bI0Kwiw6fVfb6jhTvw6uQBPHOYRGSiF\/j\/Fen7nSk2IvyTnNnfDx6dS9x1rLLQxn\/p04AvIx7BsJYJ+fGTMG6CJD0Cye05IM1fJj2JXZRuFY3zHNHUmUga+P6qK1yEBYB05M6Lp9mA9+ArALt2KnvPaZyQ7nsoRrA4YMb8oYOSZiq5WRJZH12iyBfMwRfSUx+Lz7p\/QaD8Lr651hWr+ByUKjSoR2xHfK8kPm4DeWQfT0MtSGtlLf1GmaSRtTTVygiZ3dpOBqGRVfRleEfDw\/hIV3b3m+\/Sk9VPdm+ilMDXhmhd7i1F0ulJCUU\/oIYtGTia7tTFU2PJjA0+uUTaeoyRhAJ1SkIVHtjY6PzpKxOARPsER\/9Jwk39RC6noHUrfpv0pgvr36Yi3Ca8JEnbsC97mJNHqNkVsN4cDTP8iGW4p1ueiMwEluZJxbWiRJLPUU1kbgYtqRs\/BJ78tTiFak5YOzSlefX216z2a1rx8F647Ot4TkG4hJwncJwAbpR40N2n4UYz4grTIVOFjtmYJmydWN1s9aBAAGc7fWZ7aSrK5Fq1+I4amKrI7OmNBrqZphvuD2jecGLRFRgQdPoIjKQJ7BIHAPBtdsnPTFDwu8TxrBDrLxITfTB28CItxePlr2APKcbp\/a4dLiNKHPM371v5\/TectEdLaZlk35qFeRoRKhzCFIBO0wd1PvuERK2FF4nlueOJXxPZ+aIKmRbEF0ox+dBipUdV8OOfS+gbcrvevs1MT5DFW09AeMZbl30bo60Bo3aiMDSQVRJrqUyGJ3ns4z1UG8sqohAjlN1p1I7mEGOObfsMu8C8Iy3jugdqIc5uK\/lOYWVS\/1lUc5N6K4NKUp\/jVM1oS3DMWtDrniJkePgnQ1XtfarRCGFXw2sD+kmncyEK+rv7noEklxH7ej5juxsmvVsWr9JDDhtad8FrzpvW4MzT5Rj6DeCxOG69EAHGt0nc0FhJHX1PXyi38SNhr70u9i04It3IOWKFNVKZKTEm6Xv44wQlXE23vUzIibb4FWuS3jBJWxQdthL1wP2bYX38pSQlqj\/+VPKbEhm98uacoPp84pvlyJWHQVeicF1snNoM8MmK+dmzjhtvTJfve37zeHc7ZZNE\/l4iS4pWy2ldwIclJZSc8mGa\/cIhBO\/Z4ptQGV\/LITZlvOZa\/hIhCBSDQEQLeoLbqeAdJZKcRHhj+xHy5rYy2DNaTaMhXN++DvhRWMw+tMiK\/chaP6eMwUYyqQtn0y6oCgvoLQ387oHFwqSkcc8LvuD4LnJyAJF+RQkkjY4nTMy7AmgS2L7h\/P+xVerdIj2Vmvki017azaNPIWv+3EReKDQUrzHUnbudkRZMij9REkNyYwaqg2Nt\/6yQPXd0jhwyyfQofNgEyhA+8qO1fu9w5mC9wHjcrY0E1AG1\/wKmLyhxEAGL0F2pD24sX\/\/vW5t\/8wCx7Dy0Yhqy51F54tXu7RTTlPiQCqh0LThYE6zwQCf6MQj7iiIErdidYFzY3UY4s+dzoABrS0BB330LYMFiHwQie9ag3QUoHU6BLKaf5ko\/u92udLT4pkvsHNOGFpNB0zM3ONhD+TRMed23uFSj9qTrouTVK0LON8naZQIAfNg6dvEzTdRzlnVU6xwKMMa5iV41dWJmTcdggHtRVIJM6Xw225IYSg1\/rJnh6KI78\/xdMCfAZ5684VTWewZd4SMM0LF3Qh6MIgN1uNH+mk+5xCWsn0plZ3ln8aQKvjXpH4REJSpGWbNqOrlDjYDRe4DGwrlo\/mS2IG8cJdOQbABJNLJCR8tzSXGDqR\/sJjsKFp7GaRnWEqA\/mDLwo24qnwb2Z152xQ+MsXnDN8pqP0xU5aAmFa5njR0ATeDzpPsc5umLFCYT2BInADY0eEebavh9IdCK6hBSnweqkMP8f1fqEFheSnvvyeQFsX4GQMZnzc8AYYXxS9aXP3xKs4rBLovU+QZ1jL8urErqWV\/X41kvONQHHk8Lg3voPl1lzkwnKCuUpPuunamF\/9Cxv72HVK9ZrErfLSQn3iobsvYrJivGEMu3vQw\/5b6MF567II860f6GCW3tvG4zxDRO8AXdjShUpXLRQXrpI6FAX5ItF+P8st6hNKLcuRlouJ2Jp3OesDjL2CPHrRFq5YwQRxatU2ffk0lFeuvo4Ve+0VXvJnslWds9FG+pKqiQygskGWyEfIfFH5g9gFKf3ZNR7dxTfimctDEPvSFk7IXh87RWZKMhR1lLhbhIKvt4hl8SaZco5rxlcl8YNv+6cCHraxp+piAYpwAlp9ii2B0XFsYdeEvK6vTMSh377hkKK2kHgxdA9OQGeY7clQwklqrBKY4orLLolWYOJ65e2wnEDWVH90ND1WCeXejd+yywjQgkN13WCINMg5DWkdQ9EA1fm87Ez5DCYAOa9IdEdYC0SDB63ehmjFnemzRdE19x6TVSeV9hytWXtpUpjphaWwO3vQpqYZ06Ijs8S+wUDLgR21oZId3DXoZdgi0jdDIoB5SOnk9e8JBuz63BBrb2F6HJJHdCw\/ZjeOdfFq4Vy24THjI\/40qhaxDKbG+SwV9yrsiIk4bNnLihEKFXEqdGkrK7qjUSNqquUdPoT7xcFl\/OkU015AivSJ4NOQ9jtcO8XR0xceZ4CT5EJATVCEhifQFC2fxiYjtUS4F4NErVBzgpYW0tmyFuk5mCXcjKzr1a52oopHilWYytMRhuAc0i5VoWW8zW5AS4Ixq\/vnCAztxHD2AjviSA1","iv":"7205e794628faa2ed1ec2f2a7c7dc5df","s":"65018ac739b9824b"}