![There are not many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Image courtesy of Gucci](https://cache.luxurydaily.com/wp-content/uploads/2021/04/jing-daily-050321.jpeg)
Who the devil wears Gucci? Why the luxury brand’s relaunch carries markers of success
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![There are not many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Image courtesy of Gucci](https://cache.luxurydaily.com/wp-content/uploads/2021/04/jing-daily-050321.jpeg)
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","iv":"449164fb3f7f453cbfd18a978f48e2ce","s":"1232f6d955493b69"}