There are not many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Image courtesy of Gucci
Who the devil wears Gucci? Why the luxury brand’s relaunch carries markers of success
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"9441145dd8d740ab744c4d22ade77ca8","s":"c08ad2f61bc5dcb1"}