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While luxury watchmakers faced overall decrease in online interest, some brands beat the odds

Kering's Girard-Perregaux, was among the most resilient brands when it comes to online search interest during COVID-19. Image credit: Girard-Perregaux Kering's Girard-Perregaux, was among the most resilient brands when it comes to online search interest during COVID-19. Image credit: Girard-Perregaux

 

By Pauline Monnin