Which next-generation attribution strategies should marketers have on their radar?
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No 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XGcpyna5Et9x1UwS4GbGL0zJ1cEOiZoPfeW1Fms2Pol+Vw6pgE5VCX7bXOCEhEihFg7EZZGseq6FKSyQfrfyXbqebKgq\/yPQe2ytWzS5cO8\/axx5cCNbivmUYNeOeguzKl0kEW1KTcLfqFuXqvXf+5F+cH3D1B5pUjBwP53z9OqX2f25pIkKThPAo6ATMgzUeuj0HC4DHSE1EsNgrp2gac8VkigPR7PnL1dRpluNVU6fiNEunjjWbjXYHemXDw\/shQ+mkwVrEKXKWc0wGO47ibG+TZGjoWEgCieqg342M8VoxdpiYLNf0HNxaDrqSvCCRfI1qJ8PMgsXaeXF\/zT6a\/tU39NEPkjDLgtjG8BzZAacegav0iR1L6i\/Ozxwmcit\/cORxwzIi7zAzEyqj86DbXEqR2RpNuIpRKYC+CWg217H+cQEs8UCSwNmAJl0ZgCvsFzlISALRyyPtTvaLddN+BimUh1EdfFc2O7d9mhOSoKS1p\/yVxPSCVysu6FrLc\/GtymLyoF3xUt0HpqpkPwp1SnMBizPBKsOBfQYTwa7xbikrYp488iQ6iXw664yXRcVZ7OP0wEcFlvjIHG05ZMg6GuV3Kx+6vf51H\/fGuTO3eMQKoexqv1URflgIvo5ja4K69R2XUPPCMTPU0T9aYNJiaunlerlhknxBIKl4D5n5iak0XwAO7Q7miOwkGwS4nayNX0c1KdRkHpc6bqzahtLjQa6QNQIK7zFQBdsqsRufqwB5os0nt0c4SERwbeMSZTJaOPuqZQQS7eosYtdWJjfwwo0pdM7hNDesGTWFF1C2ZtGj5jqh2mYZZK6YGjg55RotJZZgLwVGUxH8k4dbGIzBdYwnJjLuV\/3mIfit1kDaSol06mx3n3bg61w8hAsaFvN4m2acyH1zionXgMBmRqjRg\/so5uo7DoijPkAFSs3dePdLxWxxTWGm+S7pjMXcs8hVtwLgSSPnr7G9dc6ErKhndw5O3X0t6VWOrOBGgfP4bp9lsrwWiBzxsKrZkAnn\/1VceC5nJmzllfAljK3ocSbQ9S0\/Lv+238Z2U+jd8HFJVubQNxVQfu41XkvE\/D9JMWz8SvhDwk7gc5HBlFPYT+pzqp+WPQzWbfh9qRGGLFEbl0MA1NefiteHgJJ6kOIGlWxlSf3gldgAq7Vo7DNXPyjhp6mE8Qs2uFV8fUcE9szUWgllpwR+3\/JQ0HmJCkGFmuwhPzlaTTGt2m7E9jInPqD4GpX52VcJvALLVozrGCLNOVyp1fz+lKQ6Bywm2d3vM80ZAQeiORr\/7D6czHYzF+3g1fV0sCVpjCJmR1D2y9FlAfOpaKveb97xVOwA3nkS1w8vUZukU5UDhuVbwKG7AOFTlpvP7LRuij90pU0qHjgVE63OJLBv8xzhtAHMOm76FpAPRfuB7RcEAK0CWnTMoeeWXFPEqGZ5i7uEJ0uaHRAL\/fJR+VhtxTNK4fr5w+vE8022IXlUqJ1rofZuBWoNhxHzBP5dk3Lr5eJ17j+Clc+Jpq6KgInoFSY9NKZPiduqVYd4K1xZNPm+Yvd\/93tZqJ7pzRXq5lIzDk2f5B3kAdeE7jtabrpR7SZfwetvdZlaPy7odFtGXtXnZ+khy0LYLSFKCBtzTS3b4Y7V0oX8L+jfnIMlJjV2VDvkkRNN\/ozb9fSVpETbrS+sziRf4+4GuImUaJXwfAq3dxr\/ZE03l6NiP5Oizn8bJckTb4MRu+lZxPpMhCBH8oybtManmcyejo8j4W7yAQaaM\/nZVKlP0uPWX1rSG\/O+\/4x9xw1jjg\/eZeG1OXkAnYbDRSFN0mNoS5Nx85eHQGmHMTgG8YM65PkvZvUTNMrWs4HK28U3jWPB7IX2u+Xx\/ooD2hbrj8Iyv+pG2tiyG6rlFHWwjOsn\/gg6hTw9BynLMEbaDYzKsMEupLMev+DExzitPvidMRXHJT\/drZ45VQ6n5WNDmql5fSv47wLT9f5MHxT5348CNeFiPqoWBT25A4r7KMpjx0yFGTRMzn48CK5Pl4r+zb9MPImFAHGMkD2DRADmRDla4IyxYRIkuNZWtw\/S+pE5wR9gd1hbpe+2jXUfJfnBKncpSlAbLfQu95Oh5wUN3yTkhdNcJzvXjyy+04Rn+opFUPC6ZenEdVG86mMDRGRBlny\/zugw3oBf2wXv2Fimrl25JYSnrooQzVx9CUtgmVm1cyKdIE\/aAHoosnnDPPgfx1XEPsfNVK++3qaT\/pvDB4dvv7xnhf2DbVfmOzXC4svkNnA5EqDGPllD\/S3d4i4m\/fpL1cD1b0OqqFNJRgYBaExpg+X2UxiSX1lOwqrXc4399Ozg1wJT6pcOwdeNm\/\/VKT5aKH+enFpcNuQHKX0oF1wM8cvJQkkrEf4IoWw9dQFkZLkGt+81LqkHB0LbG6bnduzogcp5TwGUta5t0fijbXKPvalUKXyy5OE\/WMubieZyfA6BDremABHazkRzhUI8c04033HRhBM94RlukS+o55PjybUB83pTHL9HHFUMTQ5z61fBeWJi\/q+Gs7nTXbk+7wMX8ZJBdm6EN\/t+QmT5xN9QtofgD5YKSjk30iTLGgyCkEhlEgLQSIdG9+L2AJSMHmLxdWGJ4\/qk5N\/l\/XhNkNC+zMF78WsURu4IM06gVZFvED0lg9KZ5KqP4pAF+wk7j4p7RdVpWAHkLorUey1UAU+19OLiTkmq3nkRRVBnqrB0nv98\/wYWySQyFGC0DvnrBuQbwnG8zeJK++A\/8sh7oEvZRF85\/dBc88GZBdChOzTm7JrX5SkSW8pHUeMx4JG6ExZOJ9tK2C3T6OYNxDlIq75SMesfqPG4Sr6JrznkdC8sY8sQXaWjCfPaMeGb3fhzdZvKujU6Z8w1M6v2IjUiXB\/s2yZ9JFdE5FOYNgqkxCADGPBuYzxDdFwlqG6\/P5+SYzEm2eYqt1NikmMxWkXz4MKOEWBNOTFPQPd\/E28QWzsw\/8IuC1rq3e6arSTEZqbow51KjqEoehK2LXZ842r8M1LhPT8KM6ZgsUJcDbEM\/UxXUVoqef5GNXM3stM5\/cTGB6Q7yKoFmjnv0QqY2pUWJmk9asRPDDy1LcB4p2jspvQ6Nrm3l6XTJo4dp+\/C61Qvg3DFq6OFqUfg1yc+jIDf4Q\/C+yjLtD0qUBOml0nCpsYLTyLbPAzm9oXlcDPNUyye7q103lBRtqYf7AQG1hjXyTfpH6ZDJAiDugFVOXg4WfllcwX+OYy8dETRb\/7FFpFLpSEg1GCo+LrZpA11DZ6OkKpsKBgdiWepmHrX82lppUsiUiY37yPT3HbkUVNUaemxQcMXThbw44oJtCLomaWGH8mQ\/DV1KR3PmrxsTIj7IhN7ZSuY7k4xUozS3f91kSxXtUvMDl6ARNzGDT9gL7oN0TnZYIyrhxZW5BsvY6SKoQsYFRQJ9wDoJjpUpF3DN8tdCxrCiPnyjKPloUdq8MFONvO6YBcYC5bD7HDm0mzazGeFzpVhSCiC1RS8FLZXtT\/n+NYh3\/pXryPFww0LAuWQjKeb9fvWEDudlOGLROZ2yPEVQMIxBe2OTVOQyi6LRSU\/2wmQqhD7L2cOr+XYhOaB25PCUAKJCsr+YoyrQMs44mqrbHqFCwP4dqdD6uYHtoHFZMUWu+7tE+KRQ7B\/J4OfeaLGtonZeonCo83taerNr0HuXK1BOKcUFWXuMLBnByJQxHukE7Jc2tHzV1tKn\/zAlt6Fdwk5F3TCIXq7mL7gBMgLm5bz9fHZ54YCTfrC1RRDzSHUGam6vw2lTpnEiSxqJK+zevIRM4vFAJ5gTwSTwKbUzdn48svWp5hJh0mU37YdthkluYh6eRHXCXoBoGgy2FuKvCpNjSLOysuFAN9PPTOyJy1ws87iRMznZsTMyUjRxaTXYeKFXcUX3i11pNDxxgSQYVVgZUjfJeehdmkIt0Vnd5E6saWYA2HMWt+0B6Tchih+MhdOOqUupKk20LH3+A0SrifkK\/wvy83blWjHxO6HMgTRGDWnjbYFf7mHd2b21MpE1np44L+TYMHAY5+3412GCDBpbggROyjzCCbaHqjib+RI5f4Ve+zcCDKJMWI19Hi+W7kaw+TtLOp7LdoVpuQAYd0rCMIOXLy2B+JzH\/D0LO99OiZVJ7xEzS07u\/WHAhEhaCJQwjWAN1F2a2ZXJkuijW54mZOB\/V6UUjL303yJrqIZxYri1gB4fVkWkGBVoByvT2Nw7\/CWqwrJxuY7xsCCcKF0nEz\/GhXJqsD5FmdrzkEgu\/LGkTWD1mkoWq16KgatNq2WmPSlsn2FUkqvrDb6mQgyFBOubbTwXfBIW2Q2QM4cA3nxVGb7HzyX+G\/eXSVp8ANp1na+BGkrGhKC0smjAsVY44HZ0vs9rcAQ3EMpqws3eyUXGGgpZsLz+DCTk9dDbFEImyfhGcZhN40WFrQvjkdb4Z7hlR5fQBYp6yN\/prMWQBXVgy0FNd1xZp+lgCneah6qK8gt3rBMqWbkcJIN5MOkOzTITVtGWd96pvwy\/6vsZWkwo4OkqayhUR91uFHtSOaQUjQJ922vdH3VQfiSZsEAg7\/zvtyvUQ3Q+rDMoLHVTiikKpq+g4+Qiq7ZwyYGytlsPYMSu+qnGpROfo4Tc\/hgha8aoG55rtHWEHWph81QifQi0AlA+6nGSSf8sVJCVyKLPAgwLFhZ+AmFUU8S8hk+rD72qRgkCUWderwsT5oWZzJi6l3iuOL59mz3Krx9PjyFqZOgCVK6L+Mj2CSWxaS5d\/F9p95YGF\/M8j0l9\/E25FemE1qIcC3KaVHLSe+8rWzTGyt74nHBIk\/jt\/BrfgTXo0iEj9D2oLsfpUJL\/s7uLFjhUBPREKV\/hNg9tnGNwoLeukkM\/JzWJ58GTEMtSnntI8xZnvPYpL3dX8rDolURTVnYu8UY2ECf8mvVycwN15iTHu5zo3BNrB+zqmUe1\/zx7EGDYcLBIWN7Z9uJNTNB2PGYu1VN1Y4QeXHRo3n6rXhl4RcBBBV25zyNPOVQELBBRcDimymmR2oWwAhBcqNo+rThw\/ohZEf1ygPSOJ2w2IIO0Juu3dpS6DmUu7aFz2B930eClf8TnofcAW++EtmBLIvB0BSIbkP\/4sqWu1Bzpt7h4O1p506zFuz+x8TFLTBWdxMTDv1CN98WcGCCVl7rJHuYsy02g==","iv":"eefe19dedca63f635b4388ea9e8c33a7","s":"d0fb3fcd645bb83d"}