Which next-generation attribution strategies should marketers have on their radar?
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"490514fbfa0ef6cc8673fe56c362fad2","s":"dc4935f25367e7f2"}