Which next-generation attribution strategies should marketers have on their radar?
Posted By Staff reports On In Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"22c8d71c48c77457b739cbe96a8314ab","s":"643765e3959107c5"}