Seventy-two percent of consumers will only engage with personalized marketing messages, but creating personalized content that increases visibility and connects with users is tricky. Image credit: Helmut Lang
Which brands have perfected digital storytelling in China?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"923addde34869ac9aa1d0a427b5789c8","s":"cd44af611d2ffa96"}