Where mobile fits in the marketing funnel sandwich
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"vKWGYaYRN3kOMwIYptHIkUkz+m7dFZzhQ2Y5lRNkayRJoEDYc9LqY+F3hvMB4LnSmuOWo3yEmo9aRAIcCt5X5ceV\/VTzjlpURLuFOGuoAdPNsDb3GLNLhWwlqsZf3M58rl7BIxQmzBsaowFnEyOm9\/OBlhR4wKLhx4CFVL\/7Beks9Lb55hRaiYmLBB\/xjI8wHqpdOEn80T4navafmiLUaOXmZ6VMdXRvt5X3U91IiHxH4ht9Pem610\/UOLb33LaZJs0GwmxUJi0NkeO1pAC\/xtmJMjom80\/6SBgo08XRIw6ZQFlsonA7Im4KwZFt8gMSfaYLz\/H1z+Jj4iJIXDAGCpawM23Jg614dyKQ+OHpQojJaU8E9jrHK0hesN\/pMnSjlS6pptsZNvVdUz1M03YpoTIK3xwRbX9xOePtP2oVVQ6DcqLB3KCh2odTdFA2kVb6jzhM8qIj8v4jSwHe6GC44AOXjn5yGLwsX1m8EWe3Gw0VG9Kzhm8y5EUEJ3Q5+VGfGdsAg1dEe2iMpctDzZMI0x8rCk1ojM9gxK1JkOJolxSGwn2rZ+n4s03s4NQ4HH\/iW+ONNGv9QMbs\/LCuWl0PwLiVEyGP9J23v1O1NEFinEfZbMvRqRqoXuKIbU1K223Hx5Bm1Q0y+LRY4X9B3WnUfN+gIHmPmpO\/wtSHl7VGvk4VsDx276p8Pz9WAs2eEW91aCHxIeAdy280tIHz3wF1QMMqQkn5MaZawSQfW7r\/Q1xmaxbgb5dzd4AhZDCGckz6hdIn7qzqYegiKNO7WvA0oN1iM9mZReh44Tbp5FhRQOFWFWsXDDM7hxSWcyrEghHRGfhhuZafLyve\/mKHCiwDIOjBRLjxtOhJkGfFTr8O1rVi9q58nV4PTYQ+4WGrdMFgHNqpZ0ZXi4X5xqtpPmi5kJjDL+SVeWYIx1BWcSlL9WvMgK97cqsK6fgV\/Sp67esM0p4bOn5SfCQwW3raUEAhgSYFAUSWKVhLTdelWq+pxFwsC09q5HehTpin2yjUfFQw6ykSwbywZvSqrPd4P6qc\/bOSyM983qzZSWb2V\/hzkxg\/OqeU\/aFZc3Un+4oE8J5TMVg+RyWsDCAQR09eN9Afp24arU9fWed\/D5ZEYeXJyF4xGCtgv2n8\/01dP7OrA7r\/P74jua9lqu+ElQ\/tCcFqiNSQW9n1IsythRTBlwDcWEEItY\/ygdE7Ac0lXAwYltrvpwQabyo+eexXuo2xYsfpJ36JDw+liimT1vwrz+lgEfoR3PQCGB\/fuQ24T1Q4KPC4Ys0mnTPLhdiuK31F3WmD9wrJVAnrX4f89gt4VCrhmTU3bhgS5D\/2O0mittMckKR9Smjf1AJTzAIFGitmGdxDuVZc5CkTRFFXodYCgJYgUwFbUSRjkj0+n8mQO+l8aGYj+d58EEOCSFQJa4eiudHMfOS0z+h7tBZ6vUSOZKmE22IzftR1QdZjdKuie9WlCfpxmzPlJrgbfkXrMZQJnJPbWFmGj\/x+lxqiSwdyBjNCoT\/Z37zQ+innOvfiUwQSvcz2v42lUUjgRntUlIXJywdyfYbc8xB9JuzE4OuUBCxeaPHN4q\/KzSHdKl1VAdwwk51kWlKcOuo7g5wJxSaYMFx3IakdAPwf7ULiiF2WSczE2Ne8mIDvU0avDQfvGPbScUnNQI4qNFrmK8Q0ynBnlUsdYWo6k9X63z1izBt3KDt0UVsRt23N7OQgO0kj3LnyBoM4a8tAo5r6rUM7zC+Hc29mIcP2gSgAJgr6lC4JpC2ae09yKWtyrHvfhDjpPD+ClZ6n4IlsFL9IlhW6vNyQRKX1vK65m2oiMo2cylzRmXXbBqoalZkSUFAZV1O7DFd7s9EjozaVtmQQjhyDg8B2GymbwHjTzbt4ayN\/zJ+6ngUaD7AG9duCPwYyMgKmGUendYkZy3H6FwPvd+r8CNnowh5tWoiIZqUvKGZiM+L6qi3+MshFZGhjbknR76yGnqB2zIyLwwA14CgqlkR\/f+XKD3\/2igxV4u+zANGh7WchBNMPiO1Ri6b6sjvtiP131UjOONHHO4alJY8nySbHXAAjqOUAT7bXEczhm4chKLNSPaFGbfoasfI6JY2BvsFvQfpJEB+qEWfWmH+9SGg+jg2GVoauDJKw2T+BUv6jJLZ+w\/kiWeihz1xamO1ku6gzFwyfZeljcyLEMeagJyZE+YrqV87clMS\/0mlAs2OzUfl\/qr9UaXLe5ilk0IQWyT1\/FGsT\/+h3pf2eCEeuOCw8oySk3KYmx0nPqWkRFMfrhZOI8SF75kpR6cUmeNtV7bD6mYJ6FGYCKHq8ZyulgMRC0gqdrbQx9UrQ7fW6s\/qeZjf3wrm69BdZP8lK3LtZgyqfEMypVkjM7mM473V5SHQR2sZqLJpAFPfI\/joS3DHOnz6Ih3jQfm5vRq\/8tdew7\/LFcV+xAOcQh2kxWBFoAKd4fekXx59wCt+mITHgkdXxvcdA6kZmQQ0\/yOhJri+r11kRvfIOKgVU\/YRFdbIbZc1vEGdEeHSGxSPqCYNBjVjsOsElsBG2dN6aPCiFbG8W1i22z9Jx\/deTk6Va\/fTjCbhnsnP+0GVEqMTx6ft2zM5FUAfgdhptAXleUYCltN0KltqZUv6Dy2v1te+PsfC3rOUkdEn1QnWS19dihfMNwHTBh4rbxiSZ7oueN0p7cDM9PADWnFG1BBhgYpNctjEnaIvjGJRvjW1Vd0GAS3qonjFi3sVRuc2TjE7MMOAOBYaaHx3ZFJaDrq\/CQxosujb9VrBRcVvyloxjBtqBa\/GjCV441wkDdCc9A6fUzv5edayim39Q9wbclZuo0Q+wZbbELkc5dBQ6DIPM38DuSB0rtRzXQdHb4XSpbVuVOelO7PMWB0IpoByuKqW6Zh\/vdjCcjrH5Q70ch1INUwPqp+CipmCkY4CG4nJXCafdH8PRTZYax0fXjwurJrMr1i0dP9kilFUXPjLr7LPtFS+8ugd1xnhMc0MmT0n7mzoxzaPIKBWHkf\/xbHCtPxWF3lNJLOfSqDfwKzjP2ac6XvsM3Qe+fYs9hgmMQCFI\/OYaiRPdxbdQIy0io4dtEwnIS94e8z5HKkpah8HT6iEk9kBI8WRc1h7Ye+nu50pJgan2niX\/LhlcpJKMs6O4+hBoU2oFVN188cxu4xoCkXPuPlrDoHVR0EzkpsTBs\/O4Qol4M1OpsMDmJNIGmkFUYuXVu4S9irUoryL2eRfyhGUNuI1WhPsR7wHBdwcq3MJQ4WLn6tAnLXmZAr4JOkEJp67vx\/H1nufPq3Axkdf6hpYn5CRMNZ9mALwHnXnqLwm2Y2wXr7L0jrqyJdbHyQxk\/QZ1qYouwB6MoS+45RlEFF0CwseLLmZXmhn\/BWPIZD\/E5BU3lvYKrERvbnijJTCOanFv3IgrJJ5\/iOBweJ4yfmUGSp1DQ\/HmzTSoLHWQuYmn8FcKnkzwGSn\/eKXewCsED\/Ur+28A+Q6bEz1o9w+g83BQ2XoyZDAgVSvkwrqM9fSvXCbmbv4Qmi1ciicYj0oTQ9zKXujWoAyKAvhDA9Rx6ueB+mfWAs\/M2zruQY3AxYsjvsvFDpkxP7tU\/hMRdPfztiEReAVzKepBcv8kwwazhFeXZaLEpL2Eym\/dq\/fBtMguGw8f1KJh5KV9e9d4QFjq5+LlKsWoJklTpViWJPf\/7jHhTSNwVxD\/LeR4twil3fsIs+0hXWA8UNVoVNgwxm590p0dbkK8qszmNDTr2hfbFq8nrFB6\/2nan9XhhhGYSv7P981Cl4N1NxGhwMm\/IgHIJmVKy0V68Tu7EmJufk1QIaEauDIoH699baqMUhGkdOtn4mTb+G5gji7pbAoaW4PGLTsRGMkwlDcEuPrYdgtaHiujYBPcU+vLYfKRRix66XZ4Ad41sdMnFdFx2JI6LqRbNXPHKmHjlmnLJn\/jq+Io8SP6\/c2\/u22eqnJ3RKQX+yfm6ACU7i03IZGr72G+XPAh+WzC4IsFebQDCa6vqOJ61e3XFrm58uVWqAiAXtFHuAF9D1GPHA0qWLtXn8H192KOtcd2CzL768opUS89\/rMXFzwavln7U\/jylLdBn4HCyPo\/8RHJSfPAajEJAAZwNPAwEWCNYPbkuVd0sAoFs52cW6VPzABWCBs6eOiVUYrJaJU+ahfWV0p0EoJOfcicHFskjnOvGeJeOv+YytqliB7j2av05MfE1dvqtZ1QjfDOQoFAwQ8IxH8HDMncfkrfcegKFn5y9SPHtOPSi2+TRbdDKjIXJeXzIZHGN7tPKOGMDrW4gYz4pQBwHMlK9pycqUmoJEoNAL3uYx2PfDq45\/7qQOeonvkZzOIgMCfPRU8nAYZ\/36EFQdYrfH4fM2qGOiIC\/pmklXYak+ra\/5SY9a06tMoZEhU6W0rA5jtie6QZ0YUtuwI+eA6X7WRcPnD4PJCEBEoW1BjjLhzTe4M7Zn8hoVE9Ti7XAyllR\/ae4ar1vzFWYDyEIktTeavmz28fr2ipKHn8e1e6f52bH131lTOIejji9yfZMnNxgB1aff0XD9maoxTcpVUJ5Nba5XhyIo503UF0oj9zMhcDfVDy4U\/zgLZtMWi7NjKcr9opqPgsWaiMb05yBo+lxz72ROOwtGyXomMKkK76fC+6kr4aG8QviiukPKk3hLNEWtsNam0id2quO14VtAxefjrL1aJyte7vfewAFQC1yBqdYfEeTVzqWp3rwRzXlfjqLR1EbWBUOhRhyqfej1Qn5ZWNAK8t0OLLl7LVkCnYFHh6gb3X4UJ5EQruX0pA7\/ocLCiSoYOgILDPYze0qT6PUAN3RLimcUK83IA2INeXV3iWpd49yZFUjUD\/B9XETcB8Uhn2okwjDKj6SpSOUP1lCe2p72OhmFJfVUD8iMFycHZwolhEby\/1SeaKN7ZQxJiL1vk6Q\/nPQ\/mLnM9T1n\/mL7gBkMJR6cVczC7AvBku4VsXhnoRcUzu2Rc4A9IQ6RVxkSorlrM\/Dx8nBvLu7xTvvW3SvGl77\/ZFpulgez4r\/JUtI+Oac4+9YsCrICaYuAOcBsSvC230954QkXr6zvME1hfk14Lr9n\/BF2VRTrdBDvaDHfL7JhLeZ6p0UcsVkVK3kBCDl3OOOBK5syrqZRxF+2MDeORZcvW3cBu2xyHmvSLgt3YPRRsNRbxgcJq3N4Rn8qAnJTDMarTobzd8gxZZTkvp49t7K5yiARat+XYmnfTh0PPmQhlTmDGbmCuwyXE+vGtDSss4mDnpKMJUTzKusS6cOa4tCFhOjuo3PFUQc0i76HrQjWprbK8uwlZ1K5LCXK7hL\/g5p+23q2XYBlw1QvADWlvkiIG+PlZMWKo+TqvzZgj0NbWARZY6ciKsql7MFUyvKt+dxWPFUQJ29pJ\/V1A96waQJHM2CCQqgVELpGurda77dSE7PdhFjd0yW1inHNy3dN+nmyAGNVzxiXMZx1gUgGjkHCr\/rXApr3gRaY0FQOZk4wt1MVk4H0yoCTqd1ub01\/uUp1KW9NrDbTajqFw6iW9NKgno1QxCQjXZbKyQusCcTv7ykkCBN7A55HkOdIUwq0z6ou2NwlUsEZ3YhOFBKxt1Zwmhnx0maib3MsTsz0XihjckQ+dEjBgn0\/gehLtkc5ZOxixeU93UndDIE53CLyvksX1dZpO9Ft5JINCIE9ADqBV58hjgCjAdSFsrlTBOR5tXjXzzQkW\/1Mcc0tKpJ1vcX22DJTRGU5bMBFhOqCxiDL9Hn4DXdwq+FEZkCTfRlcgzjqNrDPuRS6t4yBChUuGy12yf30mWrgg8K6\/WzYubc0rcFIoat9HBEr68VvAZbvXks+7xdMzKSLUu54kESeXC3l1k+BtjqB+rpHNwl9oAyEarwWq+B+Mr3kef4K5b8DEOkQE34YS7H\/F3kk3cXeQ4DIdJ5WLOd5viVKMWJsfXx1LFI8bBhClRisaGiTHeSllosUL9hO55G0cBuH3cf4kQ8wx+ZilL3n9T6Q7SgAarepHgONp8ikUU3FFZo5jVHDY4b8bvO1AlYFGXDK7U+Tr3zm5r45dP+nJudefgutfiV\/p+M\/a9kdiaMb0RqqCS1BclleSimWslrJEQhHKHEjbBYNITvqDZrvlfbu\/zIA1pnqeWKZtXm+GvVvV3uZ99WhziDOehz3kIT9xNaBGNFQnjBVw5VQnSnGbsjgkTsnhYnXU8ppAsimdDPgDWWNGnOmMJeIGIuq1EZObYg6clpl+4CEj4HnkaSNkR6Yvr2xZlXxM2gN+emGzyraCK2gfY0VKY9zoRUmGaBEwnM6EacJWEolMmqDiN7XLT9F8u7lEOGci8yQ98Vds3e1wpVUebDf3TgxouIN47dM36WMlhjpelI7W7hpfxJLKQX7DqUmUF31v7UkH7qOsOUzaWQ9iFlwN6bDJBRSbXTYU2rkDcprQIIw0BufJmsR8yk7eVAPn0L46hhMhOJNHtyW\/ci8Z9ZSlNvbY1nSsSO13uNHhVQQ1bwtr\/nWurPCA\/XCtcN8aGOkvr8SzmGoHnY+R7GZk7FkKG5a31QAcx4AJIj5vYCN4NrZqrFc2XKkaFQgU8Eb24IK\/jTVl9XOhuu4fBCH1Zuw2gKJ8jHm76KuhHP1zhePp61b2s8ZUrKLpSyRjqW4mKAZrFonZWj\/R4s8EaR8y1hE7Ry+daH0avg0++l31I6C+IknvHd6Ne5po4QrYI3lKNpZIvIPHLMqerj\/G6\/qOwoFBF8j1QxjPna9eXw2GfWFpwXsU3upjBkyxQ6f5cWn1sRBukYL1E95lqN5NeGNuSmOvDfM\/VaJSrzWSd36kv4VoqB1Gk6dUwk\/PPD+bb9a6E6t8Vrt0Rhw+6YTv9iZumf9kQCWoYPrtDR5sZjQVhgKmngaoZdK9i\/\/0xHcmHMh8V5gYXlz6IIvElzrAZkT6xmF94gU2a1amo9IZaO3XfeCi\/seoJuNekII4r\/h6Y3Wk9w1TziTfvw9Qqgin0TTmpcLLqglNX5gF1i4QZBPwIL1quSKL1Zh5O4gzpgymIUHeqHTQ1x\/xjxz0bYtIMrpwoNYpUvMbD47cZRfcHLueje38jCSpwVty9wvHgT1LLdljlyRlUQWe8dYt5d6AjkG\/noQaQAySB7POl2F4S+Sjf0LM62z1hJHzkS3Pja7jmrDw90O1BLXgWsSuksUt0DEc7RVkzXfvSi1ymJOMLXspuNioQKFCD\/qFnFpZKSNXeKSgwA51qs1fCpcPi\/Utb7JkDlvc9yvaRy1zQjMuFkLb\/XiLlB\/n8USuxOuWN00wfRMf8ii2KKnXmUXluJCunhG3LWvrxnj\/ayKQaFrlo3NHd30p\/IQg36I9N3zgpcSXDJLR2GQCpp9zec1sO8cJhbudN0Z\/KdRCrRhHrhB5TFleOcUwkF4LDu9KE+DGcv3emjSzkyB0O4zg9giyKtgoeOIA3AJG65WlNUSih95yTGx5+X34gVBFAMshP12fgEHVaZ8c5jKPzH5gWqShPv1yWJXB0y6b9VhuJrMB0nsoZEgY6VNhSTd73WAaYfG0JOKEUEvwl5csQtqI0fNNAJjWsh1z13hfW36K1mWaTreljn0pzlIH+GX8MXLpY2Dh6ggAMHCYyKtqF9kpuQu4WXT+Sb3O+TotvF5aODIzu39dfqRvI17aGPOvCcCevGFvhlZ1iEJ3cY+N0+LJOmOP4G\/P+qguRLRNYdQcPpWT2zpFUqSqdV1pmOTNNwT5KavOaBgpxE4CwEVSGegNojhwCBiYhOdgKn1FgQe+NWoYtScr4fHPyAfWAvOJBH7q5UqbJ7dmBXwwRRZB5V1xwc4mVcIFAvCl5QpaJfoWoKMAWG3HiXkJk+eEEokcXI8uI5hp+GvgfFrhSTS5oVgDtkpGBtLhYLF83L+DKpZhGe2uVW4IqtERlhGkQt+1ws3+aQlojiEgCnJ0RGHSOTFRdhav3FicNHRkS4arPHcu\/k1+tINfoSWeaJzeQE\/oGp8aSWWgJVTdsgflFZwoOL82JMcMZFWMJX7lugFyAD3AUnohGPhs2TOayllAzAOT5Ab3dqiS5c00re+y+9ad4ioc+Xo1QnNdUCUl6st\/QkIBaJ\/\/r4aukD7n9JtJ2Pp\/9dBl7NzCSL0MlescDfPDjWJjoCaHeJ1eLvvuBdNjNgfNZrjm85TKl49s4qKcXXRQ3xBjnjwj+1ywh80\/Pb98BHRlezI9yyRIKzRmkBrBLuhQKbRr8cj2ckgdZlfI+XQh0ildis\/yt0jr2cE2HK7SjweG10sKfi30fj0F+\/Z5zlnfCCSK6Yqw9+d73oAkGECoc2WtOQjgBcgGcMw\/nFlpYz4xUyCFd8cdnigyfWn2Qov6vi7dzOudkuLyrWNCMs5yR6dpLMq7ScS8yBu6N\/3KwJA418Qy1aWjjlA4FmffVPpvc5vFGiVm8WXYysSoPq4RonG841CdJl+qvuOjurufL3KiygfJb1vpuFtiQqveFbbAuAQg4o0fCw9f+yjZQ5bKs7yoO\/ZwNq2NRpFaPs4W9iXLP1fcAniIHsY\/2JF9DP\/HeKIxCXYqfHafh9fn4yRJ7fIMf8Rox9QnwtsPKLSiVzFvM\/o2gmbgG3sHcNoFj4wn+r\/ckr3l29ORttNPn6CMm4kvBeXE4S4parYeimtRfElpS7+ewMbL38RnGPvv6biOBJ1ccpF2b93LUtGstTJYME0fe9xOz1tJwG\/f4gpKBQsf6KbwgRLPwGvpn5oVAq3MllobPw9bwg7VugXurdGjZzM50bpb0X0N2rfLVJRBe5QKLIlEsSCE2j\/oslCofd8lnAKQWGTVcASLh8w6Q8WuLsVtrpgHZof0RxUfn85r69dlMBMiZ8\/RwoUrV2EPcGG\/q1Gm6gjM4PU3Hv0AaCo0So13i55QeEUgeNNu3fbNNBQXGI7oO4EyUESKtUcFg9PHnDMi6W6jF\/r1eka3uEGmx7Opk","iv":"6b70c417f1e4e4ec7142326c5ce59166","s":"002e7039bded6036"}