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When it comes to hard luxury, China’s digital natives want real-life experiences

Jaeger-LeCoultre’s 1931 Café provided a sophisticated venue for young consumers to discover — or rediscover — a storied brand. Image credit: Jaeger-LeCoultre Jaeger-LeCoultre’s 1931 Café provided a sophisticated venue for young consumers to discover — or rediscover — a storied brand. Image credit: Jaeger-LeCoultre

 

By Jing Daily