![Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2022/02/jing-daily-020222.jpeg)
Luxury is the creation of extreme value for customers. In other words, it is how well a brand can trigger extreme desirability.
Luxury is the creation of extreme value for customers. In other words, it is how well a brand can trigger extreme desirability.