When consumers buy a brand, they join a club, says Vice exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News | No 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","iv":"e71896ea22fee02395dbf6807bf9459a","s":"e8223e6f9bff6603"}