Once life returns to normal, China’s cooling economy could cause serious problems for the luxury industry. So how should luxury brands adapt? Image credit: @时尚奶奶团 on Weibo
When China’s luxury market sputters, brands must diversify
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"49c8d5fcddd359903ef080d03b035fb9","s":"0fa7ba693ad00384"}