What you don’t know about mobile marketing will kill you
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"02c54ecc157281e2f7e913a682aa7551","s":"4630b05115f8dd04"}