What you don’t know about mobile marketing will kill you
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ee9c820eef03cef78e242b19a7bf693b","s":"87ab8a8c6c125412"}