What you don’t know about mobile marketing will kill you
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bf3f5bc0b5e9746b926a27120d6a7b18","s":"775a3942cd95a59e"}