The Tiffany Setting with sustainably sourced diamonds. Image credit: Tiffany & Co.
What trademark owners can learn from the Tiffany legal reversal against Costco
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Jewelry,Legal and privacy,Opinion | No 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","iv":"1dbeb4b599936afa449e9f975157c124","s":"8681b11407f18360"}