What struggling fashion houses can learn from DTC brands
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"+MIzyx6i0DoPjcoNwV2H+Ky0adiVoVoWmLSPcwByQheJJur6RjRz5zlG4sFA+95TmVakkF99tUMaFSCpB4jL2krBN+WpRjxMNETrG3K\/sdjFbwtlSiFbiXdrfzg4xZvsyjHQaB\/IoK4ZNI0JjCn5Tjvsnr3Ex4XsK\/mxVJ+5lC5hcpCbwM7GhlspABhxnxf+BqeXKRWe7mtAP\/VS9vUkwzOZObZSH+Jfg6PUmKIitWtG1L5tu+Ttb3ubeK1dY2vNmCgWuByD8OMCue3vvPK4polBre9eu04qmf9tZmOAbDqDFd1YTPCTWWO9AfOHcx13ksAFqcHF18sE2BHtgxWmSy\/MqTr7jb+S2ld1OUUREKGtfoN9KfHgtyTMBnWLBEOl\/cI6uGNqWc50yoGHZsLhvmdTGRWG0ZdkZ0GzCu7TiO4r65nn5ZtOcK7X0vF1FalWeBEIeFpUVKoif4FWS53cuVeB\/ZjFuXhpukVAkiZFCZlFGtHA8R7xDuG1y8PcYAo8Q0E14jRjUo7iZH6PFD+hZqW970+slXCOG6mFOPWcTxrQP6XVIY0Lezb59H3oGEwjZODp+3RnEomgcVq2HIe4csY+6CDA0UvrtbdOC8UW449YUFlD+3vF\/ZetftBttnPcW6gxc6ksiR9gJgPrY5ClhQTni2r6BAF1X9glCWb29YhKNAkVgRIk0o\/KctVhtzybLT6hKKFVXC4iWb1qxqL5EaoWfQML7bADG2o23imaPgClsH22YOoP6oPyliIIrrieJjujM8QXyNMYkJ+u9g6MLPkVg+cSN0FQwv8rX4Y3Q0rhYspySivHxqKZBoqdzOi1bR5p9yBF4xwfiAuths8sZot4vKdgQgjNNuag6ALQ3u2P+fQCrKmrhM\/tYmhlmSVvXr8ouGlBmjNqAZUTlpl4DXmAuSHAvwTFTE4OZvySB8xF5sXdKM8o9nTHwrGrDKWIaUr2rKHYJNQfZKGxGC0gVP3ZRbekBfGujZHg+vdcyq0u3wc55IYgdSLjF7Iqwk6cbY9klnS7HCt5xHTqf86mASbvkAlXRHPpMwJQdsgbNqYZ1EHE7DkU2dfQo4EUQmXFbAOX9ZCcLJ34d0aZZMK\/M5m2aHjGs0dGbF\/wOr6kPHo7TEWwKEKDoCx52Tot1lYpqeI4tux2u7ckLk\/BN9HsC8W\/M4BJv\/28J9\/7YSXodjboDhEMkyJcXs\/tgaSK96p0yIz3QIKI3iGTlRJ3S4Shq3tS+SgvIf0xi8Ru3f3b8i1ES25ROqEz0xOALJ37UD0hnM2qaba6VvWeBrLQzywNk9yeWWfmNgiJhSDlep0JmBTNl\/Rjy8fEEuTiYZaNysxGZpojsnOhjUIzV1L\/gk9\/e3cfipCnlhIYO4RLMs1g8fKBdExGX5uJ1KGPUtmeO15jwzkuGsWQlkWu3gXrm2Tnyuc4QXnhr8Wgch88vkwxAhHa2VanUrQerjCJ\/jFUMh4A6uURKglaeHVJKQTx3rUBuyQPln7rK\/Dr3vlBwzYfOF1yIAG\/0P9DbSERrF0eCJKwN96Vd5UK2RKLv1DToFWVi\/wbetTHB76Hq7lrqVZ9txdUbOLLaAOEsdW\/zdx9la2sVXjGi85Umc+ts9K9NoglE8cdikS\/cGAq2QtNK0Ivh0eO0XSSvWVBqNkkNdvrbl5zoz5uCmIgb8Lek4opSiqRBdrHWQpP5VWL6JTHmMmQEcYaQk0qh7UIYamWDGE84w9Vkou1a6wm3SKohQmfnvrHI4sa2Rc0UtET42n2ISJ1vVGVZevKYNbqoxzwSEUp+Rzh8Mg33GFDfgbVpQT5oX\/V72+F1M1k6mhk0i8IidEAh8EaCgO84f8m5jIoZoHqVOANTJhY7EDT1GxnuJ1pVFeKgifJ3it8OUGRzoBFKEG1TnWLiOQnRSpqzTkteeVSkmw7cwP4VbQutVAL1NnIaLWeCVsK8YVFWn2o0IIsj3AHNPUPqcRmokYxM8p9CiAvECu60Bje4LuuH8a0ljIj+m1j2DbpVic2kYrfRJ+lGhWuuK9nIYp9LJB67EL0Hape8U8NbwZmKBSQJ\/8CAQUC\/W3lht2+7Z2mgL0fvbWkHnnIeM\/4XGFKad9zoXL58reh4WAGIPq6qjSdS4Q3hE8iICz6\/J6DiKpfKMrw3A8fEqz2dxUV4YZ8STqOYrLLGthDUt3Ldg3sdmrKpSrOGPu0tgH6fpaUwcBKdH56IkjmC926d0+6+4Gslj906HQsQg0kdXy35NR1rLOpCvttqJjvYuHtr8Xwvdr6\/rFdhWaS9fAlXuoeYyngqW+GZV71t7lPTxByrSRg5UNkk\/oaF4VWckm4Shg4QiPfoHH7MySk6bf9+UDkP3Nj6wvYc8bm7UHES5\/jXKuah6yztghJIEGB7FMj3CD0Rbt4dS0L1AnMg6Co9zevgRrzAO5lOOP8GPisi63zH8uo2bx0lv8sHEwhW2UgHeunNut9RZh7doQ+QtIeHTQdKTe4X9UVc0Z9Aq+ws5kpcCq1ka2J0dAV4Jl+5yOXEuyvrSd6ccTc9a0z127KwCIdC6miBBHFgQGS774RILj8wN9u2eEX2jFLuBQim+bv6urQ94IwXX8Y8EXf1nkJSIm1THLvb1c62djnK9AUjk9A4F\/KY4IvgU1P6v69zfr4D0jVeaDx6FfFKzCQjP53IyARGCuMsrTPOSJh5r4tSI0NAk5AXq5DQpIU0etJ6KHj5royNOFru3xzc+9Ntind5rFVrMsFuGO7YrgeyuTawnS4BRMbzqqYgaTaRYJnl2pt2BPrL1n4Vh6qreEq6fLVk31HhpCuTHNALp9SXXGpQ9eeVs7iac1GopO8ft7gouarMk9TvK+OFYV6d1kMi4DcqoEZegE10NBdgtyVOxZSCBmWFj6ocrRB38xN\/4lHk96Z02BOZqrZxjYuA2iR9z7VACxqttPniygLE19lcag0\/Zk4+jyBIBqdk+kuOwvB2Xehg85CWwm\/LFtSbz8q6wTiv0JMNwIlk1uNkzEJEL5sE013+2QGau0KeYp90MYgmfmbqcKjV8dmXYFMNCeVBHrOFALB3BEMTLSbKa\/N37UVMl+u8JJ017Z9vB1v8b3JTJ98lmAm7M7\/OHn1WC0Ft3IYmcPKCXr4c2dM10m6U5jMME3yC9mm++l0IPiLVjZ08bvwRyJ31soQt4M8OlMzaJnvt47VG4DxTdDzIr0Z3oeBbB\/8WglMxnubzFC5STb7HqAlcllH8oNs0qr9ePyLMW9VqSyaH6opVxMjWeoGKVXeR5qqP2wTttgrvDEu3nSa7fihUjLI5Kx7vHspc6VoIRzU1OS3mtAXhrwGbYrIEjVeZvHK1Qq62lN4jgmoL2t0RldNpK2T61RAX5cdmw\/\/k9aUY9bAXK6VLiDdjMBq896KRAbvYObd5xis1uU9S9XxdA5oOxu+1xqR84eo93lGvxX3WpBGwFZketScJyVWfG7oP8SmBFTdBIpN6d8T4pqgwu9nhI5dnssKNsQOAr56QO1n1c+PRYPCKhHCitzhH6U0rknhYK\/Hak6YRSA2HpnL0ze9gWbY3m8HUodQLIkHPxt9nagVSzfBMP1cNdIh+36LJIbiMRNzq9rbW3ByaWzwdM+hsmdXhqu\/kklLLetLGzY1iVKdyW6nOpk\/oqM+3kh0NE75NI\/a2j1\/\/imYD0NM0QLMrHMOExKO0Ra\/wG4SpV+4JQrFBj1Rls+dUK+x+H3XJ6oI5NH+3aSmZJfTlqUZteY9TqGe45zgib5BzUMAVXts8Qj837fUZkrTfjNZFZCEaSiaVBSAcwsXDWMlae3axDi5RPP1hBo1LcXq3Y3w+mhyKn79DwHJRfQxJtR5Dxt3ey3uph5\/5R0ScQXVX8IoTYhPsNPtloMeAlW4HnR5H+JE+RrEU64rA8tHJ5da78rv6sUTl2dzImLogTSMfjT0TrToxpdo6ukgIZriMwqqUstwgzmLjmSW15u+gHvEod11P98S6pLANrzRng58lJw+CGVhjR3ufQrLrK5f7oM8JJxBAFd9mX9u\/WiNAxaYflmTGW2FNWYRElnb4NHs8uNv2Ln0Io90kgd+0IxcNDpPMJM\/V3\/1ezkCh2AgdLIOGcW7e0RxrxeHEMHQQRdhN1OH2M8yS7yHgqIojNxZU5wgB5SbRj8RulKY2PquvSULC+dvdtxQvcpgC4pL5aaqIbrpria3iz3B8MVgqYtk5eUyn66w27dlbZRVEwbrLPEN6JsiiArDjsovEdqWhtsZdaQjgJ1KHRdrXIl9g7IXTwPyhHd7f+IFNxj7sF3V9pjsqtBGTYlpfhD4nALOqEEcZJHCf9OXkMFEBdrUuOvSbxFavPDOEx5THZsWMXVQQlIcqNzjTuPYGcihZcLVPBMMPiHI1KXDnV\/eEW9W+n3jN+oRt28LKWaQmgBlWxGE53iC4m5gpvv3EqkmzEMSSFXvtivtAJpAAseHsgTuMblPrIiTDWLW9XrGtQw9enosKOhqM5d\/nuEXLFaLqstwiYzpYWmw4S5kq14u4klre2R4oxBzCOidqgjeXYWXBYLksZImHhLkXBs7Sf1oI1iusaVeyACS3UQjcSK\/CmTk1ivoZo0QgwOhF5QPqVpUBX95TER1bHPNKgrpEHN1\/fU4KJBoiPrZxfJaOdSMctUK0Coin2jYZHODmNAHYFnjUHTBYWhdZrcV\/RT1bQxDgMtpWf3aC65ja50CkLyHETvQqbzwKqBTEVCYW9THsJu8t8ELeEWp1gwXg\/AFqblzCy7ZPJFfgFFTUhIScwIvo2mj66MnhaxAVIbG+xZKF9vASubfeeTVwwa5tkdyp71WGJYy5WPNclsAgiRxeTzvci4AkhgiPe2quWDirwW4KdTOZnH5DNpVggSdnUbnBYlUnPrE5eLTLTInKUb5mnOCXXmUz1J+RfudXFaizsk1fFJD1RidgskkLoe\/IacF4VpgoUcSUkpUwYbYGmNEnl8jBYEpjX29c54He+r9ha4WHAUni+DI1+WCYACT\/0bYOwcX13rgut5o2xfUIw\/SCSGOeBlEQBotK24ySAhhmwlWGfc1X+LdeXgi7BrDKjQUwZfofI3lfa0kntNbN+VBBDU313jcXJitHZrlV64jugy\/Ulc9r2phUxBTS7BsV60yuKunt2BeiGT\/zQGi0imi8HEpEaOYjoJFEaTAyoCdfMPnV\/AR83lgkuriQLBHs8noQSXA6dpma2DF373yJRbWC1Udu0F+FfX0KfZKh+cSdd0YTo9m1XDvtgFxwD7CXW+pr32PBYbGIOyyqkLk+xreBGNbQq0YQT+Wysi+e0H6iT7tjAobugWcHAqq\/laeLK+2VpZUCjZuksL0fmnDLD7mRwkPbKJi5URO4kI8v82LKndW5F20NfZCQOEqxPHOwhWfc1DUqaWx8YEWFIeRZcl4QBICNvygU8cp+BDEmgTs68v0ND7mEGTWEH4VtI4PNqE7n9iVLFEOjDUCYw29tgERixsUsBOmY7zvwLjdzqshxRVRvin\/PwrOBEqFvgbJdcHGCa37UPfjJfkUzJUjNyvjTIlBQ8ErC69OJHtZREsI+NBMvBbGWX5dI39BKmtu8XgeUv87b0DgIBAwmFN\/pGpVmHK57xEWXPwBt\/benTU\/qGUJGX2hXp0L8WuKd+FIQl8QiwqYnE64OyQp5CQux4RqfUvwKmgyt71unv0tj4VhcsHdFx9Wh6unH3dz6ew6MI\/qoZlWPH9W+JlxAyCfJEvfVuMWBk2xIGxW5Pd6sOnkwNpbm6yaTBxE7L0xciS2O+hAbEk8kdkz8NCEpAI6cRJmbAXNPEdOdq3Qco+g3jrxiZKd9ZqNWq1B9gk1ZeWh8wDu5r59Q7HDa+lIGAFVLfeMNz6ytweRCDmN2z7+xKlayrAAVW8iC3EQS4mLyxKoDydDvl8PJvmqZU+Huue4gOqxYFGzVSm9mye0sM0UaPb\/rygegxH+BATIh85wYMRTPwgrLVr2k0X2dOTfPQtypd73h0TX8Oym0Aoo3nKVBlX4rrVrBuOfa4+U8ly\/FJDnshg5luZ+0EmYrXPqmtlmykDGagk7GDol6WbxxryUZtfu2DAsR2KJyldw7XKeu7R7eumXBC\/GH0IHCdWlfN7DgAyHcP1zLntWaWMTS67HTLv\/QiO2YI8ORb4kFT2S9qybm3gnEui0p4m0BY12bvHpML0CMke4Jnh7awQ4I+LoVXt4EtHrGNJ9rYNDcOi4xBAAnSvcrPrway\/0S3td7NV07HbuOtB81tl2GxIKmQGzSH0OR+sG41jKlcqNnf1zO5k8j4\/0t9RRIKWSq0QSeCttrlnI+lEVz6LSIM3gChgQNvn5Bl+gfYOK2HRreEDpLF0+3Ln4a8ob65RfBR9uJLqQxWv0dCKtY0uErKbQaFnnQd4G69C7tpZUQkxmhPB1LxAPZ222MWOQ6UZIOPOu2u50+4iTi1zYSuvAHv+0YitqFysNS842UUMSGj8B7YgJj5L3uAltHwgfQFgPmRPb+EDDsnQ8huxbDRInBWNrFoFXwPBc8If2lMlfLfvIv4nq+DEVwXTfSUH03m+sGusJmavOrBUQzjwIxKMrACs8I3hHkDc6nlQ2nmlwmWFBtsDR+Mu2edgJcrAI5sELh5gQ\/HZxTmXxEjnLROTX82ADAoPvbsjq+m6UJAUFBKzCrudt3nfPMahGYeIl6KnA3Q9G9x6DO4vcwlYMBoFx3JEmqm96rHNUFn4ZxPt4SKCguDdJrv0UJJqeledT6N9F++mV\/xTC84AGNJJSGKD4basUbTgUCRI6n2OYNH1x41FapVKYK3iiphzTjQWWC8\/vqCcEqlBJMMUIrtfAt1Oez3LG3MeLmXa602HT3zOZxxm+bbOnawDGgsGr\/gnkTD2ld68kcmPlIH917VbLXLiLgu6YYtO1v5N9C7\/wJ5v5DmiW1MXn6M91CRcAldXsqcYZFvkhMMWesHfEtAFD1PaT7PWz60ba428B8ZxXkZD6ng1VaZyJXm03DMvNNY44S9nWNpbESsPjnkSf2qDMm96mXac9GA3p1FEYb6vY6xXYBfAp4yYFoYxCcO0WPMjuU4bHdwMnk0xMv++Ui8DmGXshY+QRDtMZB5Hs1NXpsZwUfqRSF+9OMSB9v1RX7YuBpi1qXvfih+gu1a8fL3k9eEnRnlKWvERhcMaEm1c4ztYXzP43ApiXvbAA17FXIgBpZt0SExZ1t5gw2q7VYrzVyFH54ccZzXn1L1GfKV8EBbbumPRWeovP8VyfTHIEw\/AUjMR6sFVPZI4BBIh86qmvYqBQyqsuGSoUiHnxtDyrfFKpImcnI7V1iUiISmOsQ+QQE90sKxw08V22wN38Yw9eW9563qchVw9mBoGYM8v0QhV8hS+CNRLt5teeMpVB4Ta046LftdzLS813BPuxhq0wAGb69FyyZ5xlO6K0GYSNkJo+J59JkLUN20nXKmv9AV3UbyvigdWJDsBzEYTcxSh5XxkQxfQ\/tNJeUk\/+K2cQzrNdKoUFnh4xTvIWtToWxeXXFefOpLsp02M2E6SD05QrKwQt\/aoYnlSKFIbpp9bS+BlrgXBDOsZiPoLhDuyaZyjqIg8oR0uRayjZJd2WmaWFIv7PicHZsBE4Rj6qdru2luW4Q\/TE4qeVKyOvdExLMXjPYZusNvWUUJUT1KgDUC7qrzF\/yoMZI7d6Mca+kzvM52T8L6I\/85aC5YA4Lja8j1CSwgc0pj5GuC8FaoNBgqbvkbsQvLDp9JZKcTrNsa3ZchQkdEoeWEU5tCK9+wOmg9DbJF\/YqOtc3bmaAwTfkTWSLaQc6oYkEBCaIEIKxCz9USMMcECn69KhwpHwZkPsZRH1pmj0IIlwZFWZr4+1fheIudiD7ualGKD09JdjgY3IwtOfTM6ODwpJmI3ujzeT","iv":"01c4cdc08affcaad9bdbc7920eca928a","s":"b7640ab32d6818c3"}