- Luxury Daily -
https://www.luxurydaily.com
-
What struggling fashion houses can learn from DTC brands
Posted By
a Luxury Daily columnist
On
August 19, 2019 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail |
No Comments
Quynh Mai is founder/CEO of Moving Image & Content
By
Quynh Mai
{"ct":"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","iv":"99879e7993f456986303666dd5167ddc","s":"83fd4b049d914749"}