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What Secoo’s decline says about China’s luxury market today
Posted By
a Luxury Daily columnist
On
December 7, 2021 @ 12:45 pm
In Featured,Industry sectors,Retail |
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Secoo's aggressive pivot over the past three years raises questions about its future prospects. Image credit: Secoo
By
Avery Booker
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","iv":"93af04f61bc9cf75a18c3fa7966b957c","s":"2102fac39306369a"}