What role did mobile play in Google’s unexpected cost-per-click drop?
Posted ByChantal TodeOn In Featured,Mobile,News | No 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eSu+cEKej0tpsQ9WEsmgyliRHAsnm+qACeuvwVMshR5lb1JfdMNc137GSa83SRzfcsyKL20KzPDrsY6KpXp3OQCd+hktLbpaIs3ayL+1iar3oDgbwUGtKbnNBsV+tV1hSxv3LsLY37HGhdw1UsnB9tVgHCz5yW+DrsHOYOq9hcLZPDizsiADB9T9GZGE6gM6jWCtj343HvY6SxgFDn7HCXlCSzp5IJeO1jLWuzrft+sTC7LIPbeim31yd2CA\/kiNZyhmj7UNMSZRFCKyctxFNE2KuWamOYJxQzRXQD+L+pStt76bmhSNk7m\/FQ1ZEpbjYIduFqgWAAqogs1xEyyNa0lKItGhpXhbB+WtaQfobfNGfQXnVd6FVROozDW5SHQuLl9lSypCzOD5f4yLc36qK8YJmR8eXNe40b+KNRgWLFG1X4G4lr+b4435ZhAk3031F0mumH\/phnPUAka6Az3TFyjtB3ls+wZweZ6yhCE2QWp6TRmleKhnN9QEXXdigDCjHGnpLLbOdr+GlvsAXVuTS9Q9wl2sVahmW3kogtQpT6AQIm2VrHuAnUmWnzXg4r3f\/oInKqGlmnDNUCtcsGztz6UZaOJ9q95TpJz6xN2cQifIPK3eKka0SonhxNIPNw5cDb8DHPvh0wFOIuQ1brh7maYhlUtvN4RNj67e78V5Onc9jViDPzid3uR1P8bhH4Ac\/tPXo4InKdvdb50XM4greDqetEvo270emrE66KqyiMpX6UMaC2InebMhlUP\/XIxs9SP+vmkzJqlA\/USgdZ2\/cwS7rYq3EpqTXykgHgYBRI7rt5k1eruJgidToUgRQqLnqTXUQEjLnZTVCiWoPxRLomThgF7\/5MhjitBu9naDyBpu7Amu77B2P2JFMNfFtP4phEck1nXHCepKrjdjOeXRE6iWp4j4T4cX\/iwHMmPQby1jzIs1uM6hTCaAIWgOjLs\/TUKWdt+JimW9hEPqN5tc1gz5CfxCNIBORzGPGzc+ya3TogUkfZmVNY0YL1tZNfJbTWJ+qZC01AR938CiTHavVdQiBfGlwgxNYDqWV73ULA9gcjb0PNp18NRXZUywk5Yia6tj658vB3t+Tc7yG+EFyFug8lImqDtu28hAwVYXsBNb6VwBynntz6TbwW3jn6R0HOsy9TDvHziHQ0HAEt0ysMknPvwRgmx8z1L+6oRoqHhjsqs0b0KW\/HTkkliP7JgNE\/Y3IKoCpu36r6gcooxQNLKyxuAv4owWh1tFWZSEFcLX9+wdUkNXt5IN3R6u2hAXXuRSupM9lgqofG+ND8DyImZpEWIig15dAyMhqB2cm++oawDfb+x7HbROSwBv99TXOo3QdioHIef5ssOu6HHBmlQpO49nRSkK1qkezDs6BxbONdjY+lkwM1PSuy28SSF9OGXEqEW1ek5z5t103c0mh4a4VWR6iUgAbDnZxYK+Ly1J093GMFykc\/9x8x8cWBcweG8eRWh\/UF6pJTrHL5yUaaGLzZTpiwv2naM8sruTjseVdT9rQDQPgJt+W2qxZNuNBqk4z6tNweg5xrm\/14rHgGNixr4oHCdOw0HKEY2IqZs2KIOmSqtzRI2Lt1DnJtuc3KHNni9SqzOZDApiqcvPKtdKZTLq0VFlPV18j3i6ebhuL1u1EpdwBl\/fKt3Y003YW0peLZ0SB1s7lS1SsmU5nDjBqJgkYugrM13lRJwe\/tFCwLlaqS9Rj\/TNQDDVGa4IN7sgz1eqdQF5IEdSBKoZzectr8ZxIYZHoBUZ0OyB8YbrpSMjHWmgXfOyDaKMn0j9AgQMGCNQYUlwKGx6IvSxQqYOCa3L1k4RPnwsBu39sHVJs1ySOW1oaOJ2dMiynjpdgaB57K\/ctjPFEE2fSAHyJRjEDk\/co88WGxL8w1R3iN5Dx3hJKsmCCDARBHtA7RNFC7ohoSeN2QVUII+Or5i2NWXCkFLBerMY66gD3tcTtzd\/Z2FpOeDvVPfuVdi3eJeGbEsFTtzasryCTxakYU8bqkVppNXVAQPEctBBLs4Kq9cysR9wblc6B4nsACDwBBCYuMe4FrbMKZ5R1HyrfSV8+XtByTLFs2BRmxnOQNQZPmSWlt5HuPIWrBUm+W+Ou2x8ZFXsXP4CXmt0SKAbIK4puzRnCL5miuyz9YCze42ddo4O7J66hgqcTSBRAR2C\/ROxK3qx29UrTpNr1vGhIG1V5h0tdOnjDoQoe2UDpLXFNY\/8nJNi3JB2nwT7Z4hpeOZlkSYbzoySQU4buW0xfBgoVluI3MxO7Ncf1cyTC\/HiL78JKvTc4VpomdFtBLiKL1vEYs7c0L1ZEcZgmLch6JCkAtSF1Eo2rjJHZcdahHYQMZkzeSVaiSqBBMPQwZlhpUTLXahPZPU22AZSTsMKE8a0FVw71VVFqpkyj\/xX8CwdkbCGMqVGeXEw0EfUN\/\/9jEiqpcBr628Cd2dCh4XP+3Y5gtBwwWTPFt2AYTVz6KpdMZ\/k5It20XLKQbex9nwEv1t1wisLPsZcK\/S7ljcEfsM6ziW5F1S21ERrXrsMKihXJal9e4n41QcFaAfIsySwuifHbAkhbI86m8ylwB\/TnjKwG7U\/xIgbnCZIG4H4ZvR9RdtGIrZp17HL8qEOuyLePlql+f6Jhjq6obfZsSplE04SHEMea5HxOFsNGYBfyPOHm8FNy2kBieq+C6ichi9SVXbt4q0dY9rKy1tEahHR84PjNGee0aEpxAdVBlChBpj3euSTKV67wk3t1EXyzACiDJz\/PlIsY5\/5ul6WOVUwam62Y4h3yvgZU8yOWG2ciCLGYfTLJyhAZsw\/1B21eZuDEjgtvSNWkrFybXMgdMgw1AQbLlvHnAkLL168qi2+LKoyZ+PEVcD4OJZ67dJoUPlabNt3FiWjRKshylppLUtJdNPDiB2OAyyyZUFXlgyIR8MA46Y3maW3vF55B9hMZ4OzSkh78qyO8qIxBdGwo\/UbBLNrG+x1MhPB\/8kpARI2ssvUG8VABUJiaGjwcwfxke\/OvUIepX55aL4orUd38wp4dKeSozXS1Up35+X3WwES3AwgAN1TYFGhUsXP6fhaovXSo1WLOEBJNSxfLalhUCqBjvO6bgaycU7SaWdNrvLemHAhtbbZrNdbVj2nmurDuc2KM15pwGmXt3pm5uLheMNbHT1JM9dmX2BJSS13YQT+RLN93dYIQtQq6eGIN3E505SbrEUPj9vNxa1Vp0Z3Ckjj3ploXXQPKs6h+vLyxVTOsqUzVQAkziP6vAUgCY+73ON9Xzxcgd342KAg98EJ9a6iYUBy2eyISY3GLER5\/cB2iUcVMoBPjCog\/KwDiduhutfVxDQJtC\/hQw6pZ\/a63os2eLOPqOWNGDT24zgOO4ek4icXbhHkZsxv\/L0vaYHHRnb6KLASKTDfk6ujJu\/6Ecoy8ONg9u0omCwLhbOv3KJCtEVqzq3MP+4F8GsCtNpy31Em2AxYx2+ZDzsrDFZQbtvTyj7IYM5zEbOJeoJMDEieGq0GJ9p6\/mHiOG58mp30n63ZaXdgB+7wy9zF9VFYZfMDD2Jz4Y+7BINqlzrtF4Hez\/LlcSx6nwrvw1WmpqU7LjkIpUP40VhKnhRGirDVrw8DiDPqB7wGc8ltOnV1EQKv5m+AUqZ1B2bGa0TyD0kLcU4kxZw9gbjKdfA8u5MW4I2xzspp5whVSNPgmFH8gklx\/QyQk59mKk8UN092fuuGW7JP6so08U0NSzJrqanI0oJpHjiGW4eJSMtIGYMJNcgNMCdAkfqoAsYF9RXbP+oga635xRgarpSZKMPk5lKsnpgkaoJdob0iIGRWdHaoH4O8eHCzOOv2zD2TDEPxpuKbIGazmOLFTNyvwlpOTSC4fZsoR7pNfVSdmq1S+vMaYPvSjdY5Jz\/mQz0aNAmBaowRpAqZ2oBLvGkgzO\/u6vAX2HK7xEmi8hxgc7eJRwK9z5TKLTjjn6GG4CHdM1MXeTGDYYKvsnd9TYKuG\/BsJV90URhcdyphIbs4qv+0FPueln0kZqIfLnTgAnyuNYvmyzZ\/LJbpU1A5mQYPtaCTaqKQ1hNLqjJu1Su6RlvHDrQa+h3M3sVW7bHNYZpm3VEz8xuBINijOh6jpPKWbbfiWwBH7iL1zzWbx95S0m5Q\/4azmdPFz\/rVW\/+0FXPlbBcsh2fgM3ZDLEsOgYXaaTKhoj+VLnSqXX\/tZwHGzkYJEm8jAMWjtLuxKXGHtEEyt7oF7HI9B7XpqAD5dUSwwohu9vNLymMDeCuPk9pkwEKYH477yQLhKJcrudB1R+WiFos7w6pGO7mr69e6RL2LwLTJOFAst9elcX0WapwQ190fbXOXn789RUQ6agLkbh6lU2lGoQgvw2pMBS+6a6RMTYk07\/CgNEXNv96Np3vSGp7T\/Ax5zG+cEaVKHzG80AOcYh18g\/ttbHFulcn5BkpQiS1v2onEDT7ACq5zU0rtzuBrkD+mrjoB2CgOw\/M88ajTbXGN4uPMrdT3UG2z3pTl5HVanSMoIJinXOUeivvC1kUsrYtC2qO1LzjlyOq6pTxlj15yInLMniK8Va5QatW5tPeLeS1XAsIiEIbhd+Jz1buKQeqSc9vRxiwrzRsuqXHRvvfDv6JB3TGJex2vgK5doSA+n\/6FsW0DxhJuGWfdtpUsxYWBwoLwy778y6D8Z9DdxecMNaT\/MCL9xPhDYuUAthRO9GoVISlmPR95G3QqhRbdhGX3g+ReHdjtpitfEkzCYV6Wn9p5GKI0KEFqbCyH5ZreggsT6puePqi9u3VBUH12UCoB1iklVCTgyDizFOGA\/TL\/7qmVr8+6FywW2+XEHixDLpqNuq7Vugtruu3Wpw\/fF6lmDH1fv3F4hSmWBBr3Sku+6pqcOXhFN1fu0uAwSavUMMvGcUgjz69eiCFoF98l9PbY8ZdmVA0\/CIaHrCXrIC4hm0SVkpbLyrS5e2u16zo4nAOg+jQINokPoVl29mN6Z3rPdwNYKFRursYdcnKhlQGajgXgBRHFXLwlb3NuGbQXWJwpUD2KBlgtC8SvspsHoURi37YXOB1u\/fDsR5f1sWNeU+0zbT+fVX5WQJXVSf69+70AM2YAOhCneswL6GuaUCfLwqLr51rzaxiYeG0b+mvsnBtTS3\/8FT+Bo67ZR6You93YdQJFu8+6E5iwc5zjZnLudDTQKZ3PnNjw=","iv":"4d20dff57a009862b6c4b104a0c06919","s":"113d99e73525632e"}