What role did mobile play in Google’s unexpected cost-per-click drop?
Posted By Chantal Tode On In Featured,Mobile,News | No Comments{"ct":"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","iv":"140e4af7ee1578bab0b6182aa5838601","s":"cef01be6ed0f3607"}