What marketers can learn from WeChat’s pervasiveness in China
Posted By Brielle Jaekel On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology | No Comments{"ct":"pMTVyzS\/V\/FQ\/1WWCMJmWYzyBk1LHlZnG9pvvBLU64iuwd8N7PfESYky4p51+aR0xGI6rE41XD5StVW5AILX+9LcF8CSthdKtOvl7EW4RgRQe3qwjb8aD\/f0+me9sRCJ2go0BXHynsOIvpId9QuGwxzw43Z+rvGn5Jma6ZO7xiwSEHI7Md5LVTdV0zT1wL5t5pTiT7MlpBshTfb2apnYEqGOVtXLAuTfDLu1mpuqwBJ3\/XvPJrjxQC0bS2JmcYi1T93MVkRtih1QazW4w7MauXcPJbYsicdyWPiMlb\/Ww1JhOkKV1gdfyp8t31ZUrZmdU+aMVoxQvplZRQiTP9thfB\/sUN\/NLyrQtCfxD0i5wgenDa80HwA49RE9HHtSJJTMSX5pO8b+GY5j6vVTTsd\/\/FJ2NYuHQu86No\/jEpPVHp3EsL\/QbPljsfFpNpJUDHbWzN\/mKk18p0iKA\/JsIOt2KTsHoXRK6zl\/PF4\/2Rc+1Oso59TcvCjQfs9ypsG5RqINzkWNXtwJtCWpyppiAi4KApEtBWlTylcmdSowngL2HtBdL33koqmq0xIRyUIfIN3rKxxLSxTulasHJew9lfGfRWluFg98nMKsmKaAHv1bpSGpeS3X0b9m+ZTSqhxyea02Y+iTCWd8UiMQPVBjekTV5EFRc++RlXQT07d9PFwaV61LoBtPUEYXSiwdsVuOFvZ02txN8yQ9Yo2rv8LdWIkKFQegM8brX1YNTDD8kv3ykKNmebjNwRtH3MFfyC22yDVlC+KphKrBx5KwmK03GZRECKl9KNjHaIlYuBkxsgB13kbuYjJFMdPPIgmM7CsdtwYSYRj1vsoWtEYTq8bzmKgn8ixKTLhoztR70joQd2p\/bTSSpACsuzKCRiHdTtY3FonA9oU2vZNZf7w7hjp82bZ8URoJFdxxibmANIGRK5FZ28gPy+k\/Ez6V1iQLRuZMD5XFOeQe2i7Itq8DSr9ZM\/B+1wwdcmFb0ckCjRcw\/1ng7SKRONFb62Pfs4YrnhLEHt\/g\/HhyV\/sRRsYpIJUPCRuNlSbXixMl8hliQMD7xIHxFOgLkQRWPnF2QkIfSvf\/t6hKHofFDVr3S\/8yQSs\/0ifVFWaI\/Sq2iJrbWRbuDIZKZbBEzyvi0tyR5iDySfjdrNkfnnjIMeltiN7wZeg+RhaU\/ZqOgUc6CWp+92TEosQBPsRcnl3vaPsoMepBgMMm0DQecwwoxFAvLaeim1sBJyjJNW7tTZUfGMdDNM8OcOIbVgwhewlZ5pvCGKyw4mLuUwpbRGvWw6KJp0IjJXS9png1pickBoJQX4w6zrvHKdQhzKqFdWyJumvg1byFlKZHsm3gHOCT8tmpWWSJpTfcgQZLGc4lWehdYEAEH5zmhDBDvOd\/19RWtJqUpKdnwakVHe3mo27RDNWwXZJTgHw1A16qXI6IGu1FfPHuofak8\/VoaPyfBgY9EB0Uc1hCSEm4jrMYpBNKF6Km0x1S6rf2dnsgkYa3pqK4mIMzKUrlmzTInTg7WaJd3Yj9da2ah+rWir9sLxXT4KmFbFw56GtMt+neKxRWZa6bEhtM07FjcLP\/5uzxr9rX\/5ZCfNozye+P4r0qTohk6h7Y\/P5TEtBEQZCRqd+PPWl3deTWR3IwRk3aG+j6oXQqnmtrFYMOsO6yae658zd0sMCMumaFFGuqUJYzWc1xB7VKiTYBI7VsZ78WeCdqaLsvktFInKQdsf3bd2aMCzaT3wQ8qU+UC+PkukhKUBLhA5BZJUrgskoTN6pC45IKoyCmr1OuSC2FeP2YiZeRi6XPgdEb5tpyYCkewg2Q9pUjw9MGF0BSl+hueAgkcVZTecqxqxDOOHvcSzliSgkmJr9yLgTUVJHgvlSSXYkonHVqN6QlF\/UVRp8j1PTdKt6eZ5m1Ngt\/WpL+wfo1VDVoAEC3yHAr2CW8od8lD2fFX+1LIyZoWtfJoTGx8fpLVIx1cFGw7KbBS4zquUF94ugCQiPMHQViISjPt2YYdTEcldxkESyVz+uq6fX0bMKR0pCEn7\/92lEKym4tuhAu2S0M4JrSZ4O6uXliisu3qw3osiqPFJCzmFgRXeZ38KuQNsZpOcO+YwaeTXNdZ7SfSFi+lO7xaSgEdYE97zOQmMQGQ5oV0jK2JQOwt95q6gujog8v1pWp7\/2UE7D3k0jBb2ApbVcSMNxLzfH+5hZ0lMzEosydSH1hbUn1J+HKlnup\/ZxSoE4Cq\/xvCu\/K1dlYobd+8c1IaBPWWAgufHNLWAtg5cnZQbQxCRfOcrkv2p+m4IkBF4\/kCZ6fbi4kGJKOzk8gs5eR1aZUxQYp5wF1AlK7G60lEVjtg\/345+cCwmI9kxNLIqmjhyMMUUSFfLAMgM9uOr6Qmflp3xgsIkbA2qCKZrbwTkETd3dV9yN0YoXzDzTWrmRubEDgaf3MWekqHXgTqP87izhLsVkdi5KJw9gfVRvss6e8JjhDsAZp\/fohtQ4V1PnYtpaH\/ozJY\/Mq2KwH2PW0qUauSkNQfFOKxDQ2+W1dbrW9M3sgSCX5bhhHsed8AaozFyG8mqkaeJKNgxS76VVHGjLek7ABraBXPQba58Byv0Cki6a0ZTe6sL1aIU70scO6rymWinmrsaGumzh9VGy7iD1uIyrdAZjxBxxQXk8aU1p7h6Q4+6eQDDZKXCsyfS4gxVpONo2Ds4o0RlEHTZAizF7QguhUfBEamhle60Mek75MeQTaK3d+S9SQQTQkxDyvoSNIH4guaSyDAHxoKag\/t4lmq\/hrwA2WpFDXnGBhuuBhi9pEfgTYIjNO8XAD8DTQMQxldKnj6YQOKxlMdI8VNqMmr8Wf3cp6F5SsZgQ1rEqTX4I4gTqxMRcZiHISeE+4JY9IYZ9C2gotuevPxAv0TLgJ\/YS3I3f9l0E3n0hFTZcDhJL77S0w9qukFIEBF3unQCuioAY6FzVEPlxEjkUD+TUvmVRQIyRYsRB3twrZxh8ZWD0EiucmAqIqjEL+LUO8aivo2d2\/sjwJYXeHhSqvNhhAmkeyOHOXRESx2VSq6PQDJLGm\/0Z\/Mn230pxKLgQAxjVzHCfvEKnbSDhYsDoc64jOHnJdGdiS02wZa54+I6t4D0w4dGXlS88WRUorOsaIXhb+J5KtT6QeIL6YZHqCRyzu7RfqMYwkyVpdpVxGD69DeRnBiXak8fw5u4lCZkDG5Rwx7yS9Z4lpQOH15QKFLlkgzdTFZqlbUw0hORxPH8iYQaK+Jilc\/7mUwxgPwPoUkRtgugc1TbGEbUP2TkhoMmaGoErSxO2ths0dUjbrkGNde\/pw49AkDM+qzoQBNSsIigbSH+Jqw6TRyTnG8ldDQLPL5+xdoc7zibLujmWSk0mY8Yr\/+ThYWhab\/PUxqccJggy26hmNRws3G+F5rPJhmAkehsd9W0wVZUPxuoSWcIykCPmXBnN0ENVfEJ4H+fmz\/TeExp5CvzsrAGqA6nb2F20dLjb5Mzf+k7peZOqO4LzvV4rv7hMT4kvYPpphw+hi2hXe2RsmgCvjVwID48Qy1\/CHe9k\/f\/fp8u+h1dvRSJoIQm19WHnedxMrAtV5d6DuZ+fCemr9Q8iwCdizUosE0r4oHLOrzX9dVP4wK6GmwB9I3TxKlU8Cm3reBVSBAvMjh\/iGawuDm9osMQogKgdjT3LBPBLTKTqZCAuHNa9LKMxHcgAjnn7g8Oes\/bz3jqwAn9eICr298x6C+Z9q8uVni3S5XpzHXvuFJCKfsYH7EVQO\/zF3TWMEpXQvHtBQd6ucqD90Ep1RrUZjPinZvzY7ypiOycEnY2P\/Yj3JV9esPgK0rzsziUniD2fgS5kwbGiUEJAPLGj+KjnNfoEWmyO3DLtN6NVyoNlLZ6bemwB65leYMY4E9d8Kj0JOGl\/TGDYD4druQuW7gb4octaXD0rrsuTZrCHPUjc14SnK5+cVK+TJDcQtyljj5Cf3tS3vlVKawvmWzEZG2iIIiBGCwDwhmz73jb7cqzOkTIP8c\/Srw2dKT2rOr0tR894TTij843TUvBb\/2Wwmh4hOKm+knS8lB4S2mDVULFtjS\/6BEXAsWcdYANGsycuo2T3R9co3VQCru+g0Tqyw7LQEW2pgYetCwvuxaqNt7ou1q+0bSij5O66R4PGMMiWCsMarlOcDL3vmNe9LXfx43WixKwtICZWP5Q2guRZNfx\/wn7q8Ce0T0PrYZft2UxWXGbHiW6p5kUmoNuyiToluNOYypl47gxr943024AyprbDD8Mv75cjZ8aqIAXaKmTMhx2Li9v8wmiipl3NkKlTPc8zCmyOH1wfPUt04KU\/ycr\/upnLhdQ14cgrpPacy\/CUitKI5MEZRWbpqop3nbWigjInJ0ogFoO45WkljDfZebRQfHRBwSd8bxAPS+FL7vN5bhfiqiXELQkUWyCFJr6U475ohhkDrjrUjFjMv0AOYV4tzDjlSRx6h2n8lDceAz\/GOH055BMRjX7GFdK3UNecgftBZKtiTYSE6TqkVciuKogvjKyDfXFi8fac7Zn3pUhdSHAGTCX2bAlJtS2sUXSbtnQKVZZq5oTNyBPWTf9I4X2koqiNhEgOYJTg9Zezzwh+COcEGZKAtdhgO2FLnlcwFS8eR8TWZ4pBo6079cOL2AFP+p7dvP4Apz0sroBvO7u15UcFBvG5oxgDXcjbm130yDA02VUNnLOZduSkQDHBOR1M+mfFZWJXniYy8ctzRQ6OhJmPiBSqgUzZqmdrgmT2wIN2DBaNSlMzh4oi0P0dLzo1UcZ0t6kj7UVAGLdhOMaBLRnuU1KY8CZzSZU+O4xmhuSclqy58I9fr\/qiOorsSIXDypE+RcwToodEdFOU3l+XGh7azAa2AlaJo5F0B6blnsGufh6kgghzf53WhXj57dl3v9iSzorr6gKM0I3s6dNWSYtHKYVBcDpiVaa2rOaka6ZkrrxmxwQnuZq3JEtHCrxbES63o3oexLFS6Bh4uv4wZHbcLOoHO8xt+DhxBE4owjEB4\/8d+IEUzpdfotRLYkZtpawmuM0nPUf9rNxQgJQefODNGxD\/4shzM3GB\/aWnPHNhL\/2QFjIZ05UkCzoXi1iD+nMRylrYMX93rbUnF4HbHK\/2Ez3hl+oRGt98HzGKCShE8VfHwksaiUdd0c8XJuzgRCm7z9WLwgc7\/08mFXTGRXyrGvosDnFGXlsHOeuCktgX2tspxcHhevX80YZj1zjAwTeJu5JksvjuWc4chOCLUpqFa+ufnEbWJqN1lCJQubP5zM0F\/JqGds13pRd9F6UVeFmqaZTYmhd3oWx4c7YelnPUFpcxzyRiky\/8B2YDKm6kBRvgie5OUkBlEwqxzHlwgS35afaupd3E5dAyY0JIa+q+F7f4R150EZ\/BaPfTfUrC5Rh9GEXZTsQULC4ouP4Gasg3TTPHfcWjsN5XIPzuGMvLUFuYLTPsZwfsf\/bVb03kfpgbCHmplN3jKfp\/8mf\/N5MHsCy+vwUwkNoSo2SmoSqMoFVTYJsYN6J\/eJPmV4Gfy3GFLU7g9Ht\/gRzlWihxNfpFFWWiTPXb1sbkmSC0so3vhnBaAEpEfWkh4Dq9QM5+QyS3i19tydi0SZu7WdYg6dEaYgMRYa8Ig6Nf63Fr1uibXI2Rt5VgB5FphF2Ir4Zn4TEL91fFLsG4MlKsubU4vvV8PoU1TblUu0Cz7pOVUbYocQFyaeYItgz9YNZ5GHGrvpL6CXGH+hcRd0EkchhjvBhrcWtFaLZFUCGXl\/eCSbZJzy7ZCw9\/t36q8hZ\/CJU9bZW+xJ5Tbx5XenlRhjVr+heCpq8sHWJsXNweVJAo029aQbPrBDzaJdm+Jcjh56Axz0TQWydm0puaxJYqARkx6+vqnt1pVAHYncWuYAM3flOWQ\/crOvy6ryKdSLoEBV1DSQdYRyXu+2em16Y4yjrCOqFMk7neGuYi65Gk3U7HSG3Y\/c604GUSxr5WHHKT\/SG5tm+ebTC5IQ6\/miTw56pNBjZ7ozSUfCuxAySu7wCgWg\/Cf1NkNVWqFRQ4kiEOAV0b+cl1aNB06ttaxjj4M4lE6ZEptzQbGzGhcjSWFvPSq6UD0PxBJkQSw7FhQvUGk4wmBsY1R7lXoMSlGyJ7xwDS5KVLugnRbZaYVUqP6JDIgJ\/Y75NjixqSkkBWPonmE\/pU8e+HWncSVRIbpX3Fjn64LgHGS0R5PN5Id2SfA+LGSrsJGrKH7w6jt9HxkTUTsGT433u4QcNrdicRVQK+tV3eHVtI1hJRCi4Zen\/f57ElS6tolpSampOGHhpg0fS4Kf\/LGxtr+UEs82no4MOs+68DkpKgu4xEOryOwkjtY2UchKce2qtcAQl\/+Lr3j8JpzoI0Y8cm1zFQqyTANzgNF+mflGEJodOt+kt4mMTtL6XSDWtbGZYPhgjgv+NxMmqLDL1LRBJvfMo\/MMX1Tr2QhUg1CfFz0Nwk13QE+5FErd3HkXfqNIBnoSIl1AmRdaY6+y8W5LUVSIApEtN2vRbyoWUTNswU7nZlsV7m\/nevUN4m7pUKk4UYNyVt0Y9XCE3cXmVULbyb3eBfC51zGzSfvmubeYwXIzniKKXeIEGKSyF3u4FbLGpr1yItX2iwMp2RhOOV5O3r0mroJH06+2MCrdovgUQ\/\/IVmfeHwxzniR9cSWUXrExyMd0sUCN8FCDxzEHv55NlHDUGWABNzH6cr+Gg2aAHV02ka0+qU\/h2A0IjqIZG5lpPlNzEVfqJpvfPn12dyPCpLrZt9joy33S79m90Bj0+0H5uwZO9ajSlXjRf9GVarGbxKzMv9Yis2xPbiWUWPDwAtTcbJFJ5FkXS0YyxPNgeR6skTyzCgxAEZqGU6oznb0G7Uads5h5EiDOCGKLEI2mB2fe1VT93sIqS9E1SpyXmnwjPVxgBeoUyUUFeGmq03lyNgROvyP5Nj9xkkcPy8EZW8VtzFqS0Xpr9vT0hPT6FgvwiYW59R9aoO8TNgNwBTR1RrYaOOnFIOlQkj+kyMbfPTf80d23VxdQsOWxqAqUqCYLZdSxT+wTjY1iORNunCRn\/4azczyLy41wLQZIx0Je9aafK8Q9sDiP6OhxiK9ycNSP4PWk6FxxsqZfQxGyMX9zk1sLx9yuHKBhu3T+xGLZBG2Yem501lzBDK\/Loi4OSfiz6qMujmcxpae0Yz9J38ulC+AVakAQUdB\/cQczX3unbriXGV8QLLfF651vjsRLqxQ1LfZIPfAEKB6Fc9zTHY1Vz6rL3ccVAUj3Y2tue5d4d3BAIb5FvevvHX9MC8JvxJliIAjpAS0t9VQ6VqbrO\/ILLIoto0mjLM+MVQDUsNHznncsSXnpKBw11VA1MgEi9R6EQdFE6dCdCegQ21y1lyM2dgRF\/+yAzK1l20\/6CwJvpPGWb1\/S2KYTCPaa2QM8\/Tytn7UOvcAqGLZ4pOSNZZ9D93WnqkajoSFtkG2wjHOP0dVlbI0VEu1pVPh6RxvMenSGphYYUy171TiVfhE6g2neoVlCAuKGiapcO1UYPlyPF1ODlO3L+crjF0pQToH6ZnlKZ6Hl4XHkifgXHsI2M9LxuyK3+wL+gRU9BtDAMGiFdgBoe08NCzoUiA5NjasPLwdn0VtIlBLf4TsxKelKlQKnS1RJPS6LdUSBXTrMqiM3re29KhRQDXYmUs\/4GjD\/KWnEqJDs4PGml2M5vP9x7fq4SlcOLjRS0+pn1sG0FK5XmBJcWaRfOr1cPOj\/\/V5fzs3bNl4C9JLDvAMJYkDMwWYcGVjIpgcEOlYehIotdOXtNtEUfAsGbG8EnkIVlj0sGqjgS8xDLduBEEvIoSKZ1LPx41e4AyLQqwwDNgNOZwWcKvi4JnSdvA5uQNhMGWBldXojElX6ls34zCfy\/99KtIBGKGRHvMIZGYLyuV1lnH\/7byX4qQKxh+LI4Lf7uPpsFDBEOKlRuONuE7NiB8RNKGXnQEuJmJ5o1DGXLXzMV8scpA4Fak5HMnCyzVnV99JsH\/4ax3oymcmcgE6h\/mitbyV\/T4vEOTxqP+KCphfcEN7BBOviFFHViZYZ78dBIpulzWNcHO4tOX3WaPMYJVFUB0rdPMfzruO\/7PtyrgLwBHIXKyE1MdAn4Ah6UvIhksXvamjYf5m5amptw7XwUijpF\/sFcBxI+2kYgzC8s3Edqmr7gW3TJ5Vlwjg+xV\/DuYQ8bLpog==","iv":"41d23c79362a182ba9a12ae156a8b560","s":"116708732b1b3068"}