What luxury marketers can learn from Dior and Harrods’ partnership
Posted ByTricia CarrOn In Featured,In-store,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"bc3bb7c3d64d34d9bb63a7be990ff402","s":"ea30dc1af84952e2"}