The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Image credit: Balenciaga
When Facebook, the world’s largest social network, rebranded its parent company as Meta Platforms, it was a clear signal to the market: We are moving from the “flat” Internet era, where consumers interact with each other in front of two-dimensional screens to a new, more immersive and virtual dimension.