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What luxury brands can learn from the beauty industry’s ecommerce boom
Posted By
a Luxury Daily columnist
On
June 18, 2020 @ 4:00 am
In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail |
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Ecommerce is key to the beauty category's future. Image credit: Drunk Elephant
By
Andrea Silva
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","iv":"90c2530b1bb6424bb1ec927c9cef7309","s":"68b471423276de16"}