An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
What luxury brands can learn from Taobao boutiques
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail,Software and technology | No 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","iv":"a677bc9a96adf42a7b5592074745a48e","s":"b170c8782295c855"}