An online customer service team does not just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Image credit: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily
What luxury brands can learn from Taobao boutiques
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail,Software and technology | No Comments{"ct":"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","iv":"5cf1fa795c992231c40042db6c6aa46b","s":"b827a7fea9e44133"}