When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Image credit: Shutterstock
What luxury brands can learn from Hermès about pricing
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"bb09a1c4cd1e8965342bd3ce2bd139c2","s":"f7947ac43d3de498"}