What luxury beauty brands can learn from e.l.f. Cosmetics about digital
Posted By Dianna Dilworth On In Featured,Fragrance and personal care,Industry sectors | No Comments{"ct":"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","iv":"c1b3263e14230996824d787c569e9efd","s":"52ece0c125933031"}