What luxury beauty brands can learn from e.l.f. Cosmetics about digital
Posted By Dianna Dilworth On In Featured,Fragrance and personal care,Industry sectors | No Comments{"ct":"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","iv":"4643763991f58c04499c29748fada17b","s":"9b970c6eec85737a"}