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What luxury beauty brands can learn from e.l.f. Cosmetics about digital

Ekta Chopra, CTO of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail

 

When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.