What loyalty programs look like in a post-GDPR world
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"509ed2b84a1fea679ec1f64d16aca8b5","s":"fe6013d4e2beaad7"}