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What loyalty programs look like in a post-GDPR world
Posted By
a Luxury Daily columnist
On
August 3, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Marketing,Opinion |
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Jason Lark is managing director of Celerity
By
Jason Lark
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FAHU6H4otJrFB88+JAI6leMO9KHk\/izx3SqFXrsAvD\/o5TB7Ygf5sI2SRUWh70HbVdL2dvCwMqyjdZ2REAC\/+wrJmxcDRGVEFTN7JqdH5JwOjkVqxl8gax3n9+ZijXxChOYG\/RAJt0F7HSkfKdvdJIplNne483Q4BaVlA\/Av83OU+f0gZYztctuMUXEDN6athOwX\/MbPOytvZds1bYrMq\/XWZWpz7U84vzt24j6bhRoVAGHwDCttPU8cydgAz9HEtzUkPr1\/5Z1qxyAl+G+3TiTvt+7n9J6SzRfrXx0zU7lNk2OErIQ7i1HgXOLdIml3aWe4HB4SljJzxKl5am4E6qGNahvRlkZQqVko\/SFN0Nz1cbdjMbxQOqufx8RCS84E0nOqVcJDPz2GCBCUKaS7y96TDwsY5t7sqK0dUhTMS3cB81x9M2CRcpkv\/FW4VDg1\/VEakcg\/hb5Z8i8fNzzY8e+R\/jzTIg3fw5hQRY8iVnOmfPGACqFLDvt16ikJzBHgYGWW\/DahNpbVFIkkFJUFFnhoghxRxJ3wrFuOxkSMyGHJ9f5eKtz2MV4eJF0cyi7PQG7xmns1UwwFnHqTJNZWfiEOHJalY4j5TTbSFlqDrsUrt9jlQYL\/oQtDwG7lIxRdGIg8O85vap\/oI3qZnYAs2nm6+aoKoezQnZHTRDrmjfigzxkn6\/SyaDU4imni6BjwLmzt6HMLhifs3tNLP8gSLO+Ti7njcjWWphTQZICbUISf\/ClQ1QZPb975ERh3rLfBWJ+tq17uMMLPgpg\/IQGub7YbVUWo\/CAheozJR6CcPwEwgkENiNxZdHO6Pk8\/5oTmu4qCf1igQnPhdJSMBEbSGm4xsk84d+Jwltvtuh7a33IR5ywk81cOVE8Q8iFxEzJ5L\/eCsWkZE1FVwdclUDsSAYnjn844REzisvquGyP36dF7sZfsSM7nUwIJoUuIaKabfnFGnoojjJzUxXft3RHF+m\/klskqcJWYAird4j8BWQHcYd1bkZnQbOXHT9AoJ0mqBYRi2rTCV\/w+jAc+hwz\/+nx+9b7kRY6oLm7pAJgbJDRlUlXjU1SQAOvUHr3HwT7hEcnapinRC3ufiSSUqsyJ4k4OkpEvMTMRyZPYZGt2cIKFsd9DkOUjE+fR28eMyGbwRwzqDq5zdmJumHxYbrfBoIWhvGC607T5rEXKqK42xDcstuSrnC\/myjOiNltDmkdEMeArAYLIk7kJyBsspphcyt7D\/V0\/1i3ShBPNawFrEZzR800E9Jp5wykvfQ+ffIO6XZ7MXv\/BRuYZDJaUOxVwbAVAy4FQ2ZseFuDbWNMSTVeY1YwRim+YIltVpu3nfw3gwTPXwof3sjldA9baBYT8wlTgQvomQtE5cksSm3IWi7Rg7V4q7KHeAoGfXvkruA2UutWsV5NZBlEP8Tug+\/YT7Uo9ANQUFgYafSNd5aeAvNH+d1w8Rixq8HHNxk+UXh1xWJJVpgI\/m474\/pXOR7NuIE6oCCgtlFOfG6e\/5GW4aeLYSOt8NoXV5untLeGpoVLRQoXoNuqR8jMlSXFZrmvpIpLYzs0SUAW7ppyuc7YmNF\/\/T2ZidZwqceETh5mQ0i0D7VZl\/W6aZTrcxKonCti2KdM0quvJN1MvdBpGh6pAc6+j6DpbS+iDLFk2VAF6nCIUISKo03hLioqaQCB4NThCJ5Ad6rRpnlk+Y+4QSfFCLQS+qczp\/J5sLZGs8VGHEGlCUlWqfk\/LkjBFa2kXddXDr6mMCSHCz9iUOiyJ\/negb93iVkZ5cmlilvNl9sKNOS4rW40pHXP+UGpuYqkYKS+nJM0a7oqHt+W0CCYmErgbCqCkRZGjneJVfGBRLnSfY6naObGS6fXFTxvCFYxVKSamhdeB+jEhcZnX4HllMw9cHNP3oZcWqYr4MwePczpIG0Pee5MyV5Uw6+5uXibWYGKVtvTYOpk2deoV1ZR\/liZaYCQ0uj9Jx78dGRiIbXIgyELQoTLK+e3VsKyB9R7X4awg4K5eJz0LNgwawrZOjjQ6BWLpJe2hNaLYurhZ8t2CKuweuflKwZ4EavWTfZscjlyJ0h8ESDdYuEjKIN9t65YhNOyTNDthPn6G9ucSunca0YAqQj6GD8d\/tGiwTqfkPk2RzHqE1Ph4hTl6DhS6aaDQOVIZIQNcdi8bMfJGFuHcSn9RJ5JRmvhFp0Ur8XBRk7VHKhZ+P52UrmjndIG6BlvYLRTjvA4ukHnJ6N9L31D3aWeJcQdf3z3B8eu9WipVHCLv8tjD\/JKKcY4ixgLkU+qAlhmEfYRtjg7xbog0qYwdfxp\/lQA8cZNSICdYXOLef0sYv8h4QncWR1dU+ET6iC334p17yzSYyy2xZN89EuurMGnj143XKmeCz62itiVxoctQ+2nSRNB+7nNh0CqMmclPpZNBJ573K74u57r9anBSfqaSa6zrAwY\/GBI2\/Bvi\/aTX6s\/YoTuUQoG5UAnCvEocqPREXMBpXvFfkfdbmLDCLOpurj8lcpQkCt9GQAmJ9e8SWaLkkSK+GFRD1OKkOlepNC8M3sLAge8+GO7xxqbITcXejxncN45eeBV5i8rjQbf7wuoRqtJSV1Btq4xXPM0\/Hsul4cbnZmpTexmXBLFnNSEH8PzQPO7I8NkBa+6ID9KdniIzhoYWoVTngwrKTSysnMPahg\/IgFRd5ydALPDH52XGKJS0Qq\/CdwPhB1VK90bDZodbNYpQtxeNFXgBaCSBSJHcIatO4R\/ti0TbT32kXw\/lSmfZpmlTGYe6Gb6T57zHZ1U8zOjlH4HGcffIdHiIkAkcjzfhj40DfcsgFTDIArTmwYTXynTqZs\/Wf+Dh33YEfytet\/sSgCdYHEuEni8nqrw6NS8Qi+cmAe+crB2LgBDdlQ\/Ku7khQ6TbmQlrZeQNQZBHtEjPYsoMczzY7YTY3mPsyK9W3\/TY5UVn0uyEetmamvUC6HT1lrddxnQ\/yUAYH8RXMFATTqlCRq1HkEjGqjpwl6opwWIQ9D7PSJYHe6IMoxQdWuD2xKPAl48zZHKetCEb0J47+V3J4Z\/58YJ80LK1Knxda0HxIuKFaFuI7P2y0RpCrhXHoTL8yVw0p7nznTyTKxnlunVsPHLx7ChEh4Wx3yG7IdFiqbr4IltMSTnAveMWB4hQQ483u\/pbH1QM0XSvXXSS2qI\/p2TIK4VJ0jg0M7OPp1+eX4z26R81PMDLe9iAqbx+EMtoRGLEu88fXm+n4zgEP5oTUFzirt1iH5FQ1s4Ja\/0XEyCy+dGJ1aNV+VyXu5cHtwwVi6GcguW\/vgEsjiLdkbYeYjaDSXYl0hdK3Cu\/rzHjSerfVcmWyV1nTGre43yTXXm0H0wlWBLV+kde5aObaaGWIMluWbXbT3Jaca1RLVHI1Uli08y0XJ2PhLjCKW6jnd+twZ8qkhEQilApHf16fqxmkvkKBW4B8JWIf1sJz51hYj3ikF02BeGvs1xSEXExnUsTcv4Uc3bUSNV2zcdnW3f8qp2p2iBNZdWAARmvbJb9cwJlxP0qeTLRGB+kCYS+tL+7x4tuHJAKpwAhqIKLTMrPyvd+1p+syUtmSPN5ZsYfQuIL3qxioByA5aidr338ae71zlbzUUpJVNMngzSKf2BcRHnUAgF3Vu5aNVk9nna6TtuRt+I\/61Vt+abl5xmrffAQDH9qOZXE0ObP9Jl+bxLh5xr7PQhvWMMD1\/uo1r1h+KMPANs\/6Z5VjXGDFD5ML77sgi9w7Ns0aNNbZodFoNWT1Jjrt1NcPl\/WUsZ2pkZz2UUaiPemhhUwSgq0cRrOQLPaFsG9GuviTlKBT03RQZOYHLajdk6LgkEU68igl+YOy4J8eWpuJC8DQBCiT6qVRtl\/BK2gmcmKN7eglD5RkUgL7FSXttFleFQSSC7dvLAPKWbkqvWXO+DPKBYWiItZJUaCo5iH4xSMUgVVG8PykYnbIESIGR2O2coNc\/pcGwf5Z4QcZrUQoL5ZLYKkjwa9hIJPdwdnQZ4BFBliuaNDHGNb+GRt4ZqhHYIE5uYk2nHUKIeXEUpRRb7r0l7PKJp8SX\/lh\/qNRRGuGbZAznRxt8DsDZH0DzRoK7hcQzX56x9uvo0gYMqE3ezypwaflC0Q1\/TX95\/9XDAHePsey6aWh4ThMW7Jz+Kmvi1dtUBFnlZjgUcJdl4cBJP63Ix6mT0KdVxcKPRqnAn5PAT1IS8VV1m9wPpAiOtdfNYNCLE6YXgHPANY51PNLY2nuChUB9+C0shi4z3XNPhIIh8ti9asYk1Yk4p699+Z3N+pziWJfRjSsv85ywEi8ZWpPlJg12WkX7DKc64FnKE25RhWSNlx2BxmOO0tXlY1JHQkWT9aFAtlVPOaZtFDfRHEL4fZNA4nkuarbpm2Vz5P6jqIQtt+Mm7QL43szQsrfBMFIQ1RXap3rJWI8ja7UZawefCkiya2D1zkY7UyEZl+FuHodgTnMS8Ilv78JU18cRE5QhUmOfWWtSGEXIBWq4onDbEwvJCAey2ejBnBqbh8BbcqRrqww5bGDiRQTXeEHo\/sGs2XaDfwD+KM3XkCngsSABYMwwIjUCk8x8FvuZ\/Q7XeP3N4LOHBbqA5VBG+HVbya60uKqXnQ=","iv":"6684ff130c6e693f498abb3c97d0468a","s":"1ab5d2830ac10961"}