As Burberry's woes continue, what is its China strategy and whether its future lies in Chinese consumers? Image credit: Burberry's Weibo
What is Burberry’s next step in China?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"aaa9483397ba48178d6a15467707eb65","s":"53e72c20fdd7067f"}