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What is behind Farfetch’s success in China?
Posted By
a Luxury Daily columnist
On
April 23, 2021 @ 3:45 am
In Featured,Industry sectors,Retail |
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Consumption-wise, Farfetch saw an appetite for high-value luxury goods such as bags and hard luxury after COVID-19. Image courtesy of Farfetch
By
Wenzhuo Wu
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","iv":"187112c4fa013f2cedc49eebe24b7b6d","s":"c516f298c6963782"}