What is a mobile marketing platform – and why a brand needs one
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"750886ace1025e3e21cee516b4e2359c","s":"451b399e03130b34"}